爱华网商务英语是特指人们在开展国际商务相关工作中会涉及到的英语知识。小编整理了关于商务英语对话范文，欢迎阅读!
关于商务英语对话范文一
金: As for the selection of business media, would you like to share some thoughts with us?
对于商业媒体的选择方面.您能和我分享一下您的想法吗?
林: Well, the key is that advertisers must study the audience they wish to reach before buying any media, whether at home or aboard.
哦.关键在于广告主在购买媒体.无论是国内还是国外的之前.必须研究他们的目标受众.
金: Say, we plan to use newspaper to advertise our products. Any suggestions?
比如说.我们打算用报纸来宣传我们的产品.您有什么号的建议吗?
林: To get the most from the advertising budget, you must know the characteristics of a newspaper`s readership: the median age, sex, occupation, income, educational level, and buying habits of the typical reader.
为了更好地利用广告预算.你必须了解报纸读者的特征:典型读者的平均年龄.性别.职业.收入.教育水平和购买习惯.
金: Compared with other media, any advantages for newspaper?
相对于其他的媒体.报纸有什么优势呢?
林: Studies show that newspaper ads rank highest in credibility; TV commercials are a distant second.
研究表明.在可信度方面.报纸广告名列第一.电视广告屈居第二.而且差距不小.
金: Newspaper must have their shortcomings.
那报纸一定有它的缺点吧?
林: Definitely. Newspapers also have disadvantages: lack of audience selectivity, short lifespan, poor production quality, heavy advertising competition, potentially poor ad placement, and overlapping circulation.
当然.报纸也有缺点.如对受众而言缺乏选择性.寿命短.印刷质量差.广告竞争激烈.广告发布的位置可能不好.发行重叠等.
金: Then what about magazines?
那么杂志呢?
林: Magazines offer distinct advantages. They are the most selective of all mass media and are flexible in both readership and advertising. Unsurpassed color, excellent reproduction quality, authority and credibility, long shelf life, so many advantages. Of c
杂志具有明显的优势.在所有的大众媒体中.它的选择性最强.在读者和广告方面也具有弹性.无与伦比的色彩.出色的再现质量.权威性和可信性.寿命长等众多优点.当然.有些杂志的广告成本也很高.
关于商务英语对话范文二
林小姐: What were the Market Research findings?
市场调研部的调查结果是什么?
刘先生: Well, it looks as if there's a fair market for the product at the moment. They think, though, that it'll take a few years for it to really catch on.
嗯.看来目前这种产品的市场还不错.然而他们认为还得好几年才能使这种产品流行起来.
林小姐: That' s understandable. We'll have to run a good advertising campaign.
这是可以理解的.我们应该好好开展一个广告运动.
刘先生: I think we're on to something big.
那当然.我认为我们还得干一些更大的.
林小姐: That's for sure. We must do the most complete testing possible before we begin to market it.
对.我们必须干得彻底.在该产品上市前.我们必须尽可能全面地测试.
刘先生: That's for sure. We want it to be a success.
是的.我们希望这能成功.
关于商务英语对话范文三
婷: Good morning, Carla. How are you today?
早上好.Carla.你今天过得怎么样?
凯勒: I'm doing fine. How about you?
我很好.你呢?
婷: Great, thanks. So, what's the status of our advertising campaign?
很好.谢谢.我们公司的广告宣传作得怎么样了?
凯勒: As I mentioned before, a national campaign will start next month. We've decided to use a variety of media for full coverage. First, we'll have 30-second spots on television once a day for 3 weeks. At the same time, we'll do 15-second radio commercials
如我以前所提到的，我们下个月将开始全国范围内的宣传活动。我们已经决定利用各种媒体做全面宣传。首先，我们在电视上做持续三个礼拜的广告，每天一次，每次30秒。同时，我们还会选人口较多的城市，用电台广播宣传，每天三次，每次15秒。最后，我们还会有一些户外宣传活动，在大城市的主要入口处树立广告牌。
婷: What style will the ads be?
那么采取什么样的风格呢?
凯勒: We're focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. We'll also show everyone there are variety of flavors and they're not stuck with just vanilla.
我们将把焦点放在日常生活方面.告诉你只要吃一个冰淇淋三明治.就能消除夏日炎热.我们还会给大家展示我们多种口味的冰淇淋.香草并不是唯一的口味.
婷: Sounds like an ideal approach. Will we have a new slogan?
似乎是个完美的方案.我们会有新的口号吗?
凯勒: Definitely. The advertising agency's working on that right now. They'll have some proposals ready by the end of the week.
当然.广告代理商正在设计呢.这个周末会出台一些新的策划.
婷: Sounds like we'll have a winner on our hands!
听起来我们将会成为一个大赢家.
