招商局广场-宣传 蛇口招商局广场

招商局广场楼书.全文案

T H E M E R C H A N T S TO W E R

封面：

海上世界+招商局广场

前言：

让世界对话全新的中国

纵使是在全球范围内，也很少有一个地方能够如海上世界一般，将历史的跨时代传承与对话演绎得如此富有传奇色彩。承载着法兰西总统「戴高乐」航行世界的「明华轮」停泊在这里，而由邓小平亲自题词的「海上世界」片区正从深圳湾恢弘起航，走向世界。

明华轮依旧，海上世界已是巨变。当初巨轮停泊的海上世界，经过招商局地产的多年运营，已成为一个应有尽有的国际滨海城，而随着港深经济体的快速融合，海上世界再一次成为让全球商务瞩目的湾区坐标。

2012年，海上世界再创首席商务巨擘、高211.03米的5A甲级写字楼「招商局广场」，擎起湾区天幕，对话世界商务。

过渡P：

T H E M E R C H A N T S TO W E R

360度山海，举目万里云天

P1--P2

环球经济的中国时代

■2010年8月，《华尔街日报》根据世界银行等权威金融机构的统计数据，向全球媒体发表“中国经济总产值即将超越日本，成为仅次于美国的世界第二大经济体”的预测。

■2011年2月，凤凰卫视《金石财经》根据日本政府公布的经济数据，正式确认“中国已经取代日本成为世界第二大经济体，面临着与美国角逐全球市场的大国竞争”。

■欧美经济学家甚至在更早之前已经坦言:

“世界经济的走向以2008年金融风暴为分水岭，那场危机让我们知道，世界经济在历尽欧洲、北美主导的时代后，必然会迎来以中国为主导的亚洲商务时代”。

随着狂飙突进的中国经济体以年均约10%的增长速度成功冲击全球亚军，中国在世界商务活动中获取话语权的方式和速度令人惊叹，以短短30年的时间在全球范围内构筑起如此巨大的经济影响力，这是世界经济史上绝无仅有的奇迹。

P3--P4

每一个时代，都有一个时代的坐标

从能源时代的芝加哥·洛克菲勒中心，

到金融时代的华尔街·希尔斯大厦、帝国大厦

每一个时代，都有一个代言时代特征、擎起商务天幕的世界级坐标

如果说在现代世界商务的版图上，北京、上海、广州、深圳分别代言中国大陆的四个坐标，那么未来，当港深一体化深度融合，香港、深圳两个世界级大都会合二为一，必将成为中国规模最庞大、最具领先性的珠三角都市群之中的“万城之城”。位处港深交汇第一线的海上世界「招商局广场」，必将代言未来中国商务在世界的地位。

图片配字：港深·海上世界·招商局广场

360度山海，举目万里云天

P5--P6

招商局广场

传承招商局跨世纪商务精神的湾区地标

深圳拥有媲美世界上任何一座大都会的写字楼建筑群，无论建筑高度、还是智能化程度、内外部配套都处于领先地位。

然而，真正具有历史底蕴，能代表深圳这座城市连接世界、走向世界的商务精神地标犹如凤毛麟角，海上世界「招商局广场」不仅承载招商局140年跨世纪、跨国界的商务创新精神，更在深圳人记忆最深、最具发展潜力的前海湾--海上世界城区，肩负起连接港深商务的使命。

前海：特区中的特区

2010年，国务院批复《前海总体发展规划》；

2011年，深圳市委、市政府相继颁布《前海深港现代服务业合作区条例》、《前海湾保税港区管理暂行办法》等相关条例，将前海定位为“特区中的特区”。形成以金融业、现代物流业、信息服务业、科技服务业等四大产业为主的产业结构。在相关规划条例颁布仅仅不到一年的时间内，前海意向投资规模已达近600亿。

（信息来源：深圳政府在线、深圳新闻网，2011.08）

P7--P8

世界500强进入亚洲的窗口，亚洲500强面向世界的客厅

世界500强眼中的「招商局广场」

「招商局广场」位处港深双城第一线，不仅具备亚洲经济核心圈的成熟环境，更是把脉亚洲经济的要塞。同时，「招商局广场」以国际标准打造，轻松实现无国界办公，是为世界500强量身定制的亚洲区总部商务中心。

亚洲500强眼中的「招商局广场」

「招商局广场」占据亚洲商务制高点，分享全球商业价值。不仅是企业走向全球化的必经之地，亦是与世界500强正面交锋的主战场。而在商务办公层面，「招商局广场」具备领先的跨地域办公平台，信息、资讯、交通等决定企业发展空间的重要因素汇聚于此。

过渡P：

世界坐标 海上世界「招商局广场」

P9--P10

你现在所看到的CBD，不过是上一个时代的缩影

海上世界「招商局广场」

立足深圳新的CBD策源地

全球顶级大都会的CBD演变和转移过程，无不佐证真正的CBD总是在主动追逐更广阔的发展空间，一如纽约·曼哈顿的CBD必然会由拥挤的华尔街向中央公园过渡。

深圳CBD在历经了最初的罗湖、成熟的福田之后，下一个CBD的成长脉络已清晰可见：2010年国务院批复的《前海总体发展规划》，2011年深圳市政府将「前海-海上世界城区」定位为“特区中的特区”，凭借着仅与香港一桥之隔的天生地缘优势和无限广阔的发展空间，位处港深交汇区的海上世界「招商局广场」，注定是下一个深圳CBD策源地。

「海上世界城区」：“一轴一心三核”的产业布局

一轴:以南海大道为发展的主轴，不仅承担重要的交通疏解功能，也承担了越来越多的城区综合产业发展轴功能。

一心:是以蛇口体育中心、四海公园为中心的区域，通过改造、提升原有设施，打造城区的体育、社会活动中心。

三核:是以海上世界、沿山、太子湾为核心的三个产业发展聚集区，辐射周边区域所形成的空间载体。

P11--P12

从深圳的海上世界，到中国的海上世界

海上传奇仍在继续

深圳的海上世界

海上世界顺应改革开放的潮流，从30年前开始成为时代的弄潮儿。30年来，国内外政治经济风起云涌，深圳及整个珠三角地区经济增长模式不断改变，在经济结构转型和发展方式转变的每一个时期，海上世界主动求变，在不断的挑战中，创造更大的机遇和价值。

中国的海上世界

海上世界如今已形以招商系企业为主，汇聚众多港口物流企业、科技企业、创意企业的成熟产业群落。同时形成了以港口物流、房地产、园区综合服务和互联网为主并不断发展的产业经济，成熟的海上世界，已然是一个经济活力十足、中西文化交融、商务商业辐射能力广阔的发达城区，被称为珠三角经济大引擎。

海上世界产业群

■互联网科技产业群——网谷：中国最具影响力、竞争力的互联网产业园区之一。总建筑面积超过40万平米，将建成以科技大厦、数码大厦、育成中心在内的研发及商务中心，年产值超过300亿，是华南地区最大的互联网及电子商业产业基地。

■创意产业园区——南海意库：项目的整体规划经国家建设部和发改委评定为全国35项节能示范项目之一。2010年7月该项目被深圳市政府评为“深圳市文化产业基地”和深圳市“文化+旅游型”示范基地，建筑面积达10万平米，已入住全球最大的玩具设计公司--孩之宝以及加拿大奥雅园境师事务所、高山水园林景观设计、香港和华建筑设计等知名企业。

■现代商务集群——写字楼群：招商地产在海上世界城区开发的写字楼项目近50万平米，以招商局广场、金融中心、太子广场、新时代广场等为代表。

P13--P14

海上世界必将成为未来的“东方曼哈顿”

因此对于招商局广场的期待

无论如何都不为过

根据海上世界目前的产业结构以及深圳市政府对「前海-海上世界城区」的政策支持，未来海上世界将完善和升级现有的港口物流、房地产、创意园区产业以及聚合深港双城的商务、商业、服务能力，最终将海上世界打造成为深港两座超级都会之间的“东方曼哈顿”。

而作为海上世界首席地标，「招商局广场」从诞生的那一刻起，就注定要成为海上世界最耀眼的皇冠级商务巨擘。

海上世界大事记

1962年，ANCEEVILLA（明华轮）由法国总统戴高乐剪彩下水作为其专用豪华邮轮；

1973年，中国接收“ANCEEVILLA”，改名“明华”，承担运送援助坦桑尼亚的工程技术人员；

1979年，我国第一个对外开放工业区蛇口工业区（即现在的海上世界城区）成立，吹响了中国改革开放的号角；

1983年，明华轮停泊在蛇口海岸六湾，成为中国第一座海上旅游中心；

1984年，中国领导人邓小平视察蛇口时下榻明华轮，并为该轮题词“海上世界”；

2000年，海上世界重新定位，开始进行工程改造；

2003年，整改全面完工，海上世界广场以崭新的面貌重新对顾客开放；

2005年，整改后的明华轮盛大开业；

2010年，以明华轮为中心的海上世界城区，百亿重资投入，揭幕下一个国际滨海新城传奇；

P15--P16

纵使置身写字楼林立的海上世界

招商局广场仍是当之无愧的首席地标

海上世界城区因其良好的港深商务氛围和海滨办公环境，目前聚集着超过20余座高端写字楼，仅招商局就在海上世界建成并运营包括招商局广场、金融中心、太子广场、新时代广场在内的五座写字楼，写字楼规模及密度足以媲美中心区。然而即便如此，招商局广场仍是区域内当之无愧的首席地标，并以其世界顶级商务形象，给海上世界的商务未来带来无穷想象。

P17--P18

四维立体交通体系

共享港深核心经济圈全球价值

招商局广场坐拥蛇口海上世界国际化人文社区核心区，紧邻多条城市交通主干道：滨海大道、地铁2号线、11号线、南海大道、大南山隧道等，畅通深圳全城。片区内正建设中的望海路东连深圳湾口岸，西接蛇口港码头，未来将成为海上世界片区内交通及景观大道。

难能可贵的是招商局广场在拥有便捷城市内部交通的同时外部交通优势更是无可比拟，紧邻蛇口客运码、港深跨海大桥，无论从港口还是口岸，招商局广场与香港中心区、香港机场、珠海及澳门都近在咫尺，尤其突出的是蛇口港是深圳通往香港及香港国际机场最便捷的通道，这使得港深犹如同城，是名副其实的国际化交通出口。

招商局广场交通导航

■地铁: 经地铁2号线，直达城市中心区；

■城市干道:主干道南海大道和快速干道滨海大道让招商局广场畅通市区；

■口岸: 经深圳湾口岸15分钟抵达香港，40分钟抵达中环；

■航空: 经沿江高速，20分钟到达深圳机场；

经蛇口客运码头，30分钟抵达香港机场；

■高速: 经蛇口客运码头50分钟抵达珠海、澳门、70分钟抵达广州；

经沿江高速，3小时可通往珠三角任意城市，广东东部高速、港珠澳大桥的建成通车后，招商局广场与珠三角任一城市将“近在咫尺”。

过渡P：

招商局，创造领袖地标

P17--P18

招商局140年，

让世界瞩目的城市历史建设者

招商局是中国民族工业的先驱，创立于1872年晚清洋务运动时期。百年来，开拓了许多中国近代民族企业的新领域，是中国近现代经济史和社会发展史上重要的参与者和建设者。

1872年，招商局成立；

1876年，创立中国近代第一个保险公司；

1880年，中国第一家电报局；

1881年，创建中国第一条专线铁路；

1897年，中国第一家商业银行；

1908年，中国第一家钢铁煤炭联合企业；

1979年，蛇口工业区开山爆破场面；

1980年，招商局发起创立的中集集团已成长为世界最大的集装箱制造企业；

1983年，明华轮停泊到蛇口海岸六湾，成为中国第一座海上旅游中心；

1984年，邓小平视察蛇口；

1985年，招商局集团总部--招商局大厦；

2000年，招商局蛇口--山海间的绿色家园；

2010年，2010年，以明华轮为中心的海上世界城区，百亿重资投入，揭幕下一个国际滨海新城传奇。

P19--P20

招商地产 -“绿色地产”

于山海之间，创造具国际环保典范的时代作品

在改革30年，中国开始探索新的发展思路的转折期，招商地产经过20多年的实践，总结出一套注重生态、强调可持续发展的“绿色地产”企业发展理念，正以其超前城市更新理念傲立于中国城市化进程当中。

黄金海岸线上的海上世界，是招商地产携手深圳市政府全力打造的一张城市名片。2015年，国际化的海上世界都会综合城区将在这里建成，并向世人展示其绚丽多姿的风采。

其中，现在推出的海上世界「招商局广场」是招商地产对海上世界商务功能的全新升级，招商局广场将是这个都会综合城区的核心商务地标。

招商地产荣誉

中国“国资委”重点支持的5家央属房地产企业之一

中国房地产上市企业TOP10第四

中国房地产品牌价值10强

中国18家蓝筹地产企业之一

中国地产界“城市运营”、“绿色开发”的成功实践者

中国“最具抗风险能力的开发商”

上市公司投资者关系“最佳百强奖”和“IR创新奖”

中国上市公司价值百强奖

中国房地产社会责任感企业

中国最佳雇主企业

中国城市运营商50强

联合国HBA“人居最佳范例奖”

改革开放30年中国商业地产十大影响力公司

广东房地产企业竞争力20强企业

P21--P22

211米、5A甲级商务巨擎

在连接世界的海岸线上，领略商务世界的天际线

招商局广场是海上世界片区的地标性建筑，是集高级办公、商业以及餐饮、银行等诸多功能为一体的超高层建筑。建筑面积逾100223㎡，办公塔楼地上37层，高211.03米，办公建筑面积为60595平方米；主办公塔楼位于工业二路和望海路交界的用地东北角；裙房位于用地的北面和东面，主要是餐厅、银行等商业服务和邮政所、社区服务中心等公共辅助设施。用地北面和东面均有人行天桥与周围地块的购物中心相连，西面隔着街道绿化带与别墅区相望，南面有跨越规划路的景观构架与伍兹公寓地块相连。

P23--P24

360度山海，举目万里云天

招商局广场据守海上世界半岛景观核心，是深圳唯一360°观山看海的5A甲级写字楼，也是深圳唯一同时俯瞰大南山、小南山、深圳湾、海上世界城区、香港的写字楼，港深双城精华海域以及城市景观，尽收眼底。

P25--P26

世界顶级设计事务所，美国SOM大师的荣耀手笔

担纲招商局广场建筑设计的美国SOM设计事务所成立于1936年，是世界顶级设计事务所之一。SOM公司一直站在世界建筑设计和建筑工程业的最前沿，1961年和1996年两次获得美国建筑协会颁发的建筑公司最高荣誉奖。自成立以来已在50多个国家完成了1万多个设计项目，获得了800多个设计奖项，其设计的项目包括办公大楼、银行和金融机构、政府建筑、医疗机构、宗教建筑、机场等。

P27--P28

于经典的玻璃幕墙立面，注入帆船与灯塔的非凡创意

招商局广场面朝大海，坐拥风情万里的海域，蓝天白云下招商局广场自身也成为苍穹下伫立的风景，其办公塔楼为全玻璃幕墙结构，LOW-E中空外墙玻璃，外立面设计在结构合理、绿色环保的前提下，综合了海、帆、灯塔等元素的外部造型，表达了一股向上的精神，完美的诠释了“集成熟内敛和敢为天下先为一身”的招商局企业特质。

P29--P30

17.9米挑空大堂，呼应的不仅仅是CEO的雍容气度

招商局广场首层大堂层高17.9米，拥有全城唯一的尺度大堂，相当于4个标准层楼层的高度，如此雍容尺度，呼应的不仅仅是CEO的雍容气度，更是港深商务领跑世界的高度。与其高度相呼应的是逾1616平米的宽敞大堂，这样的高度和广度组合足以引领深港商务的新纪元。

P31--P32

18部顶级品牌电梯，搭建顶端商务的快速垂直通道

招商局广场采用全智能化办公通道，在电梯等候区设置智能安防卡，内部办公人员可刷卡进出，而临时进出人员则需要通过物管人员确认身份方可进入。

电梯等候区安防卡以及电梯内部均设置智能安全预警、报警系统，确保电梯24小时安全运行。绝对安全、人性化的办公通道，犹如每一位招商局广场内部办公人员的私人保镖。

招商局广场电梯配比分布表

办公塔楼结合12层、25层的避难层从低到高分为3个办公区域，其中低层区域有4部客用电梯，中层区域和高层区域各有5部客用电梯，另有2部消防电梯兼货梯。除此之外，还有2部客梯为地下车库至地上1层办公大堂提供服务。

P33--P34

4.5米办公标准层高,以最高标准为唯一尺度

招商局广场办公塔楼标准层高均为4.5米，其层高让国内写字楼难以望其项背，足以媲美全球顶级写字楼的标准楼层，雍容大度，为客户对写字楼内部空间装饰提供了足够的高度和美感，更使得空间功能的发挥绰绰有余。

楼层每平方米承重357㎏，领先指标造就恒久品质（作为主标题）

长久持续的品质保障，完美诠释高端商务价值。

P35--P36

超大面积空中花园，感受商务新高度

在城市拥有一片绿地、一个花园已是一种享受和奢侈，在办公楼里能拥有这样一片花园更是不可想象，而典雅高贵的招商局广场办公塔楼将这种不可想象变成了现实的立体花园，试想在空中花园前品尝着上等咖啡进行商务会谈，将大南山的苍秀、海上世界的风情尽收眼底，招商局广场的商务高度不彰自显。

架空网络地板，满足现代企业信息化需求

在瞬息万变的商务时代，企业的兴荣很大程度上有赖于信息的畅通，招商地产以高科技信息为目标，与国际接轨，其体现之一便是招商局广场办公塔楼网络架空地板的建设计，办公区域采用灵活的布线形式，充分考虑企业的多样性需求，预留各类电线端口，让布线以及后期调整、维修更加便捷的同时，保证了办公环境的整体和美观。

P37--P38

绿色建筑，营造人性化空间

绿色是一种使命、绿色是一种思想、绿色是一种信念、绿色是未来的方向。

招商局广场以国家级“绿色二星技术标准”建造，不仅追求整栋建筑的节能、保温和可持续等商务理念的实践，亦关注每一个细节的绿色运用。电梯空间比起宽敞的办公区域可谓小空间，但这里同样需要新风、需要风景、需要典雅舒适，招商局广场的绿色电梯轿厢将它们汇聚在一起，让电梯旅程不再冗长。

P39--P40

精致典雅的洗手间，细节处体会顶级商务环境

精致、素雅高贵的设计风格，与大堂、电梯厅一脉相承，品味不言而喻；细节处精雕细琢，巧妙运用高档石材与洁具，进一步彰显了招商局广场的坐标地位。

P41--P42

主塔楼与裙楼的独立分隔，完美诠释高端商务

招商局广场主塔楼与裙楼独立分隔，保证主塔楼纯粹的商务空间。

裙楼商业，匹配领先的商务格局

招商局广场2栋裙楼均为地上3层，总面积为7210平方米；其中首层高6.5米，2、3层高均为5米，将引入大型餐厅、银行等商业服务。裙楼商业体，加上举步即至的业态丰富的海上世界广场（详见后面配套篇），为招商局广场的客群提供极其便利的商务生活配套，无论是购物、聚餐、宴请，还是办理企业、个人金融业务，都无比便利。

停车位86比1，全城遥遥领先（作为主标题放在停车位的页面）

P43--P44

塔楼户型拉P：塔楼十层平面、塔楼三十五层平面、塔楼二层平面

（户型图能但满足未来独立印刷，每页加免责条款及房号和面积）

低中高层错落有致，兼顾美感与实用

标准层方正实用，同时梯次变化，使得办公塔楼内部极具使用价值，外部层次感鲜明，给人以较强的视觉冲击力，同时难能可贵的是，从塔楼的标准层向外望去，现代文明与自然美感扑面而来，移步换景，山、海、女娲文化广场、海上世界风情区、希尔顿酒店等尽收眼底。

P43--P44

创建顶级物管

开启智能化、定制化、礼宾式服务体系

因为现代商务活动的特殊性，招商局广场通过创建顶级物管，打造集智能化、定制化和礼宾功能为一体的服务体系，其服务内容涵括“商务办公服务、商务休闲服务、商务会议服务、商务差旅服务、商务合作服务、商务礼宾服务”等在内，为入驻企业提供定制式的全程服务模式。

过渡P：

海上世界，汇聚一切的未来之城

P45--P46

五星级酒店，与CEO名当户对的五星礼遇

招商局广场所在的海上世界城区，不仅有国际五星级希尔顿酒店、有深圳首家中国政府评定的五星级南海酒店，满足世界500强CEO的商旅居住，还有多家高端涉外服务公寓，让普通商旅人士享受同样的五星礼遇。

■海上世界「希尔顿酒店」

总建筑面积约56000平方米，包括一座13层、60米高的塔楼和3层高的裙楼。是集餐饮、会务、庆典等配套为一体的休闲商务酒店。

希尔顿酒店设有约320间客房、宴会厅、中餐厅及特色餐厅等。

■南海酒店

深圳首间由“中国政府评定的五星级酒店”由香港美丽华集团、香港招商局集团、香港上海汇丰银行及中国银行深圳分行联合投资。酒店以其巨帆般的独特建筑设计及怡人的海湾园林美景而别树一帜。酒店拥有客房368间，有标准房、双人海景房及主席套房。

■高档涉外服务公寓

美伦公寓: 共175套公寓和44间高档客房；

盛捷公寓: 由亚太、欧洲及海湾地区最大的雅诗阁国际管理公司服务；

泰格公寓: 中国第一个获得国际LEED认证的酒店式公寓，拥有公寓230套；

P47--P48

15公里国际滨海长廊，椰风海韵浸染的滨海商务美学

招商局广场咫尺之内，即可享用海上世界城区大量丰富的滨海、人文旅游资源，如15公里滨海休闲长廊、大南山、小南山、太子湾邮轮母港等，为商务人群提供同步世界的商务办公环境。

■15公里滨海休闲长廊

以海上世界为起点，直至红树林，集生活、休闲、运动、观光、旅游等多功能为一体，是欣赏都市海景的观景台和形象窗口。

■大南山

南山一带山脉的主峰，主峰高336米。树林茂密，景色宜人，登高望远，整个深圳湾畔景物尽收眼底，为登山者所喜爱。

■小南山

深圳最有历史韵味的山峰。宋少帝陵、天后宫等与赤湾炮台一起，构成“新安八景”之首——“赤湾胜概”。明清以来久负盛名。

■太子湾邮轮母港

太子湾邮轮母港规划建筑面积为170万平方米，是集国际邮轮客运、商务办公、滨海休闲于一体的深圳唯一的国际邮轮母港。深圳唯一连通全球的"海上门户"，进一步带动海上世界休闲娱乐、商务、商业的提升。

P49--P50

城市滨水商业综合体——海上世界广场

物质与格调交融的天堂都会

海上世界广场由明华轮、中心广场、A区（船前广场）、B区（船尾广场）及C区（船后广场）组成，突出建筑与“山海”间景观的融合，以明华轮为中心、国际美食和酒吧文化为特色，打造具有国际风情的全天候滨海商业街区。

P51--P52

国际商务人群的精品购物廊

——海上世界广场A区

海上世界广场A区商业面积约1.2万平米，由具有异域特色的精品零售、高档西餐厅和主题性美食城组成，主力打造集聚万国风情的精品购物廊。是国际国内高端商务人群钟爱的格调街区。

P53--P54

商务之余的亲水美食散步

——海上世界广场B区

海上世界广场B区商业面积约1.2万平米，由五栋独立的临水建筑和具有丰富外摆功能的水景建筑组成，以国际美食、高档中餐、特色酒吧及精品零售为特色，结合无敌水景，让顾客零距离体验五大洲美食与海风拂面的悠然惬意。

■海上世界广场国际美食遍布，酒吧文化异彩纷呈，在这里诞生的中国第一条国际酒吧街，是海上世界城区乃至深圳的一张国际化名片。

■海上世界广场，作为改革开放时期成立的深圳首座国际滨海休闲娱乐中心大批的特色餐饮品牌在此创立、成长，并逐步吸引了包括星巴克、屈臣氏、百胜餐饮集团、赛百味、大渔铁板烧、露台酒吧、麦考利餐厅等众多国际知名品牌进驻，打造最强势的商户组合。

P55--P56

五洲友人汇聚的动感娱乐城

——海上世界广场C区

海上世界广场C区商业面积约1.34万平米，水中央将有五彩灯光、动感喷泉大型水秀表演，广场以动感娱乐性消费为主，届时还会有演艺中心和海洋剧场，全方位汇聚消费人群，打造动感娱乐世界。

P57--P58

纵览山海景观的文化艺术中心，南中国旗舰博物馆群

■面积约4.5万平米，是集艺术旗舰博物馆、高端商业、艺术品收藏为一体的综合性地标建筑。

■紧邻滨海景观线，广场将文化与商业、商务设施融合，半室外建筑设计为游客提供畅达无阻的视觉通廊，女娲雕塑、深圳湾、大南山将一览无遗，形成多样化市民活动舞台，创造独一无二的滨水活动场所。

P59--P60

深港「蓝海都心」，170万平米太子湾国际邮轮母港

也是深圳唯一的国际邮轮母港

太子湾邮轮母港规划建筑面积为170万平方米，是集国际邮轮客运、商务办公、滨海休闲于一体的深圳唯一的国际邮轮母港。已于2011年底开建，将投资百亿在10年内建成，建成后将能停泊最高达15万吨位的国际豪华邮轮，创下华南区邮轮母港的记录。区域内人流量每年至少会增加180万人次，成为华南地区最大的豪华邮轮母港，深圳唯一连通全球的"海上门户"，进一步带动海上世界休闲娱乐、商务、商业的提升。

■太子湾功能定位：打造高端商务平台、滨海休闲海岸线、国际邮轮母港、交通中转枢纽四大功能体系

■太子湾区域概况：太子湾片区位于深圳市南头半岛南部，依山面海，与香港新界的元朗和流浮山、珠海隔海相望。片区距深圳市中心25公里，距广州市150公里，水路距香港中心区20海里，东侧紧邻海上世界城区，于招商局广场之上即可俯瞰太子湾全貌。

P59--P60

海上世界，应有尽有的国际滨海新城

海上世界位于深圳西海岸，蛇口半岛南段，地处珠三角核心位置，依山傍海，与前海深港现代服务业合作区、国际邮轮母港太子湾咫尺之遥，串连城市主干道、地铁、客运码头、深圳湾口岸、深港穗国际机场，畅享海陆空立体交通，与世界无缝连接。

总建筑面积100万平米，包括海上世界广场、伍兹公寓、招商局广场、金融中心、太子广场、希尔顿酒店、15公里滨海休闲长廊、文化艺术中心和滨海高端住区。集“商务办公、餐饮购物、酒店、度假、居住、文化艺术”于一体，是一座应有尽有的国际滨海新城。

封底：

家在，情在+招商地产LOGO

地址：中国·广东省深圳市南山蛇口兴华路

租赁一线通：86-755-268 99999

传真：86-755-268 18378

邮编：518067

网址：www.cmpd.cn

T H E M E R C H A N TS T O W E R

Front Cover:

Sea World + Merchants Tower

Preface:

Let the World Have a Dialogue with a Brand New China

Throughout the world there is no other place like the Sea Worldperforming the legend of historical inheritance and dialogue insuch a wonderful manner. At the Sea World anchors Minghua Ship, bywhich French president Charles De Gaulle has traveled around theworld. The Sea World, with its name inscribed by Mr. Deng Xiaoping,is making its departure from Shenzhen Bay to other places in theworld.

The Minghua Ship remains the same as before, but the Sea Worldexperienced fundamental changes. The Sea World where the famousship called at has turned into an international coastal city witheverything that one expects to find. With the fast integration ofthe two economies of Shenzhen and Hong Kong, the Sea World becomesa landmark attracting the attention of the global businesspeople.

In 2012, the Sea World is to build the Merchants Tower, acommercial skyscraper and 5A first-class office building with aheight of 211.03 meters. The Tower will thrust into the blue skyand benefit the global business.

Transitional P:

T H E M E R C H A N T S TO W E R

Surrounded by the sea and mountains, with the blue and cleansky high above

P1--P2

The World Focuses on China’s Robust Economy

■ In August 2010, the Wall Street Journal forecasted tothe global media that China’s GDP is to surpass that of Japan tobecome the world’s second largest economy only after America bybasing on statistics of the authoritative organizations like theWorld Bank.

■ In February 2011, Phoenix Satellite Television officiallyconfirmed in its “Finance” program that China has overtaken Japanand became the world second largest economy and is to compete withAmerica for the world market according to economic statisticsissued by the Japanese government.

■ European and American economists acknowledged even earlierthat:

“The economic crisis of 2008 would be awatershed for the world economy. We may learn from the crisis thatthe world economy will certainly witness a commercial time of Asialed by China after it was once led by Europe and NorthAmerica.”

As China's economy is so robust that it increases by 10% year onyear and becomes the world second largest one, China is playing amore and more important role in the world economy. In the short30-year period, China has exerted tremendous influence over theeconomy of the world, which is a miracle in the history of theworld economy.

P3--P4

Each Era Has Its Landmark

From Rokefeller Center of Chicago of the Energy Era

To Sears Tower and Empire State Building at the Wall Streetof the Finance Era

Each Era has A World-Class Landmark Representing Its Time andDominating the World Business

On the map of the modern world business, we may claim thatBeijing, Shanghai, Guangzhou and Shenzhen represent four landmarksof China. In the future, with the integration of Hong Kong andShenzhen, the two metropolises will combine into an integral wholeand become a super-city that is the biggest in China and the mostdeveloped in the Pearl River Delta. The Merchants Tower, at thefrontline of Shenzhen-Hong Kong integration, will certainlyrepresent China's role in global business

Pictures with Caption: Hong Kong, Shenzhen·Sea World·TheMerchants Tower

Surrounded by the sea and mountains, with the blue and cleansky high above

P5--P6

The Merchants Tower

A Bay Landmark carrying forward the Trans-century CommercialSpirit of China Merchants Group

In Shenzhen there are office buildings as good as any others inthe world. The building height, degree of intelligence and internaland external supporting facilities take the lead in the world.

However, no building here except the Merchant Tower may becalled the landmark of Shenzhen representing the city's commercialspirit that advocates connecting and marching toward the world. TheTower not only carries forward China Merchants Group's 140 years oftrans-century and trans-national innovative spirit concerninginternational trading, but also undertakes the mission ofconnecting Hong Kong and Shenzhen at the most impressive QianhaiBay-Sea World area where sees the highest potential.

Qianhai: Special Zone of Special Zones

In 2010, the State Council replied and approved the QianhaiOverall Development Plan;

In 2011, the municipal Party Committee and the MunicipalGovernment of Shenzhen published relevant rules and regulations,including the Regulations of Shenzhen Special Economic Zone onQianhai Shenzhen-Hong Kong Modern Service Industries CooperationZone and the Provisional Measures for Administration OverQianhai Bay Duty-free Zone, which prescribe Qianhai as aSpecial Zone of Special Zones. As a result, the industrialstructure of the area is mainly led by the financial industry,modern logistics, information service industry and science andtechnology service industry. Within less than a year after thepublication of the above mentioned rules and regulations, QianhaiBay attracted nearly 60 billion yuan of intended investment.

(Information Sources: http://www.sz.gov.cn/cn/, http://www.sznews.com/, August2011.)

P7--P8

Gate for the World's Top 500 Enterprises to Enter Into Asiaand Hall for the Asian Top 500 Enterprises to Greet theWorld

The Merchants Tower in Eyes of the World's Top 500Enterprises

The Merchants Tower lies at the foremost place of both Shenzhenand Hong Kong. It not only enjoys the mature atmosphere to be theAsian economic center, but also is a fort to hold the Asianeconomy. In addition, as the Merchant Tower complies withinternational standards, international businesses will be dealtwith here easily and conveniently and it is a business centerspecially built for the world's top 500 enterprises in Asia.

The Merchants Tower in Eyes of Asian Top 500Enterprises

The Merchants Tower enjoys a dominant position in Asian businessand some of the world's commercial value is settled here. It is notonly a place that must be passed through by local enterprises to goglobal, but also a main battlefield for them to combat the world'stop 500 enterprises. With respect to office issues, the MerchantsTower boasts many elements vital to an enterprise's development,including the first-class trans-regional office platform, data, andinformation and transportation facilities.

Transitional P:

One of The World’s Landmarks: The Merchants Tower at the SeaWorld

P9--P10

The Existing CBD Is A Miniature of the Last Era

The Merchants Tower at the Sea World

A New CBD of Shenzhen

The development and evolution of central business districts(CBD)of big cities in the world fully demonstrate that a real CBD isalways chasing wider development space, for example, CBD ofManhattan, New York would certainly develop into Central Park fromthe crowded Wall Street.

The CBD of Shenzhen developed from the original Luohu torelatively mature Futian. The next CBD begins to emerge: As theState Council replied and approved in 2010 the Qianhai OverallDevelopment Plan and the Municipal Government of Shenzhenprescribes Qianhai-Sea World Area as Special Zone of Special Zones,relying on its geographic advantage of closely neighboring HongKong with just a bridge between the two as well as its tremendousdevelopment potential, the Merchants Tower of the Sea Worldconnecting Shenzhen and Hong Kong will certainly develop into thenext CBD of Shenzhen City.

Sea World Area: Industrial Layout of One Axle, One Center andThree Cores

One Axle: take along-Nanhai-Boulevard area as the principaldevelopment zone, which not only bears significant traffic flow,but also assumes more and more tasks of urban comprehensiveindustrial development.

One Center: the area centered with Shekou Sports Center andSihai Park. With the original facilities updated and improved, thearea is turned into a sports and social activity center.

Three Cores: The three industrial development areas with SeaWorld, Yanshan and Prince Bay as its center respectively, whichspread to the surrounding areas and form a new developmentspace.

P11--P12

From Shenzhen’s Sea World to China’s Sea World

The Legend of the Sea Lasts

Shenzhen’s Sea World

Complying with the general trend of China’s reform and openingup course, the Sea World became an important player in China asearly as 30 years ago. In the last three decades, great changeshappened to both domestic and overseas politics and economy. Theeconomic growth patterns of Shenzhen as well as the whole PearlRiver Delta region kept changing. At each important turn ofeconomic structure transformation and development mode change, theSea World was eager to change itself to create more opportunitiesand value and challenge again and again.

China’s Sea World

Most of the enterprises at the Sea World are affiliated to ChinaMerchants Group. Here there are many well-de eloped industrialclusters, such as port logistics enterprise, science and technologyenterprise and creativity enterprise, and the ever-developingindustrial economy led by port logistics, real-estate, zone’scomprehensive services and internet. The Sea World is a mature andwell-developed area with great economic vitality, frequentexchanges of eastern and western cultures and powerful businessradiating capacity. The place is called the jumbo engine of theeconomy of the Pearl River Delta region.

Industrial Clusters of Sea World

■Internet Science and Technology Industrial Cluster——Net Valley: oneof the most influential and competitive internet industrial parksof China. The total building area will exceed 400 thousand squaremeters and will have a research & development and commercialcenter harboring the Sci-Tech Building, Digital Building andIncubation Center. The annual output value will be more than 30billion yuan. It is the biggest industrial base of internet andelectronic business industries in South China.

■ Creativity Industrial Park——Nanhai E Cool: the project isidentified as one of the 35 energy-saving demonstration projects ofChina by the Ministry of Construction and National Development andReform Commission after examining its overall planning. In July2010, the project is honored by the Municipal Government ofShenzhen as Shenzhen’s Cultural and Industrial Base and thedemonstration Cultural and Tourism Base. Its building area reaches100 thousand square meters. So far, some well-known enterprises andcompanies have entered into this place, including the world largesttoy designing company Hasbro, L&A Urban Planning and LandscapeDesign (Canada) Ltd, Shenzhen Gao landscape art Ltd, and Jason andPartners Design Associates.

■ Modern Business Cluster——Office Buildings:China Merchants Property Development will develop 500 thousandsquare meters of office buildings at the Sea World area,represented by the Merchants Tower, International Finance Center,Prince Plaza and New Times Plaza.

P13--P14

The Sea World Will Turn Into the Manhattan of TheEast

The Merchants Tower Should Never Be Over-Relied

According to the present industrial structure of the Sea Worldand with the support of policy provided by the municipal governmentof Shenzhen for Qianhai- Sea World area, the Sea World will improveand upgrade its existing port logistics, real-estate, creativitypark and integrate the business and service abilities of Shenzhenand Hong Kong, and ultimately turn itself into an Eastern Manhattanbetween the two big cities of Hong Kong and Shenzhen.

As the most prominent landmark of the Sea World, the MerchantsTower was bound to grow into a crown-class business giant in theplace.

Major Events of Sea World

In 1962, President Charles de Gaulle cut the ribbon forAnceevilia (Minghua) at its launching ceremony and made the shiphis private luxury yacht.

In 1973, China took over the Anceevilia and renamed him asMinghua and transported engineering technicians to supportTanzania.

In 1979，China’s first industrial park opened to the outside,Shekou Industrial Park (namely the present Sea World Area) wasfounded, sounding the bugle for China’s reform and opening upcourse;

In 1983, the Minghua anchored at the sixth bay of Shekou andturned into the first sea tourism destination in China;

In 1984, Deng Xiaoping stayed at the Minghua while inspectingShekou city, and inscribed for the ship——Sea World.

In 2000, the Sea World re-evaluated itself and started there-construction work;

In 2003, the re-construction work was completed and the ship wasre-opened to visitors with a bran-new look;

In 2005, the grand opening was held for the Minghua Ship;

In 2010, the Sea World area,with Minghua Ship as its center, received ten billion yuan ofinvestment and began to compose a legend of a new international andcoastal city.

P15--P16

Standing Among Office Buildings of Sea World

The Merchants Tower Deserves To Be Called ChiefLandmark

At the Sea World area there are more than 20 high-end officebuildings due to the favorable business atmosphere of Shenzhen andHK and its coastal work environment. China Merchants Group hasbuilt up and put into service five office buildings in the place,including The Merchants Tower, Finance Center, Prince Plaza and NewTimes Plaza. The size and density of the five buildings are almostthe same as that of the central area. The Merchants Tower fullydeserves to be called the chief landmark of the Sea World area.With its first class business involvement, the Merchants Towerbrings endless potentials to the Sea World.

P17--P18

Four-Dimensional Traffic System

To Share Value Created By HK-Shenzhen Economic Zone

The Merchants Tower is located at the central area of theinternational humanistic community of the Sea World, Shekou, andclosely next to several urban traffic arteries: Binhai Boulevard,Metro Line 2, Metro Line 11, Nanhai Boulevard, and Da Nan ShanTunnel and others. These roads lead into every part of ShenzhenCity. In the Sea World Area, the Wanghai Road is underconstruction, which will connect Shenzhen Bay port at the east andShekou Port Dock at the west and will become a traffic artery andsight-seeing revenue.

What’s valuable is that the Merchants Tower enjoys incomparableexternal traffic advantages in addition to its convenient internaltraffics. It is close to Shekou Passenger Terminal and HongKong-Shenzhen Cross Sea Bridge. No matter starting from the harboror the port, the Merchants Tower is very close to Downtown Area ofHong Kong, Hong Kong airports, Zhuhai and Macao. In particular,Shekou Port is the most convenient passageway leading to Hong Kongand Hong Kong International Airport from Shenzhen, which makes HongKong and Shenzhen become a whole city and is a genuine traffic hubleading to the overseas.

Instructions on Travel to the Merchants Tower

■ Subway: reach the center of the city by Metro Line 2;

■Main Urban Boulevards: Major road-Nanhai Boulevard and expressroad-Binhai Boulevard lead to the downtown area;

■ Port: It costs 15 minutes to get to Hong Kong through ShenzhenBay Port and 40 minutes to reach the Central District of HongKong.

■ Airport: It costs 20 minutes to arrive at Shenzhen Airport byYanjiang Expressway; it costs 30 minutes to reach Hong Kong Airportthrough Shekou Passenger Terminal;

■ Expressway: It costs 50 minutes to arrive at Zhuhai or Macaothrough Shekou Passenger Terminal, and 70 minutes to reachGuangzhou;

It costs 3 hours to arrive at any city in the Pearl River Deltaarea by Yanjiang Expressway. Upon the completion of East GuangdongExpressway, Hong Kong-Zhuhai-Macao Bridge, any city in the PearlRiver Delta area will be near at hand to the Merchants Tower.

Transitional P:

China Merchants Group Creates No.1 Landmark

P17--P18

With a History of 140 Years,

A Well-known City Builder

China Merchants Group is the forerunner of China’s nationalindustry and was founded in 1872 as a result of the WesternizationMovement initiated by the late Qing Dynasty. For more than onehundred years, it developed many new fields for domesticenterprises in modern times, and is an important participant andbuilder in China’s modern history of economy and socialdevelopment.

In 1872, foundation of China Merchants Group;

In 1876, establishment of China’s first insurance company;

In 1880, establishment of China’s first telegraph station;

In 1881, completion of China’s first special railway;

In 1897, opening of China’s first commercial bank;

In 1908, establishment of China’s first complex of steel andcoal industries;

In 1979, Explosion for construction of Shekou IndustrialPark;

In 1980, China International Marine Containers founded by ChinaMerchants Group grew to be the world largest containermanufacturing enterprise;

In 1983, Minghua Ship called at the sixth bay of Shekou and wasturned into the first sea tourism destination in China;

In 1984, Deng Xiaoping surveyed Shekou;

In 1985，head office of China Merchants Group-China MerchantsTower;

In 2000, China Merchants Group at Shekou——green homes nearmountains and by the sea;

In 2010, the Sea World area, with Minghua Ship as its center,received ten billion yuan of investment and began to compose alegend of a new international and coastal city.

P19--P20

China Merchants Property Development-“Green RealEstate”

Creating Epoch-making Works by the Sea and MountainsWell-Known for Environment Protection Elements

In the last 30 years, China implemented its policy of reform andopening up and it’s an important transformation period for China toseek new development mode. Through 20-year practice, ChinaMerchants Property Development concluded a set of enterprisedevelopment concept of “Green Real Estate” by highlightingenvironment protection and sustainable development. With thisconcept, it stands erect in the process of China’s urbanizationprogress.

The Sea World, lying in the Gold coast, is a masterpiece createdby China Merchants Property Development and the MunicipalGovernment of Shenzhen. In 2015, the city of the Sea World will beconstructed here and show its charming beauty to the world.

The China Merchants Property Development upgrades the commercialfunction of the Sea World with the newly-built Merchants Tower,which is the core business landmark for the comprehensive cityproper.

Honors Earned by China Merchants Property Development

One of the five real-estate enterprises under the control of theCentral Government specially supported by the State-owned AssetsSupervision and Administration Commission;

Ranked fourth among Top 10 listed real-estate enterprises ofChina;

One of China’s Top 10 real-estate enterprises in terms of brandvalue

One of China’s 18 blue-chip real-estate enterprises

Successful practitioner of “Urban Operation” and “GreenDevelopment” in China’s real-estate sector;

Developer with the strongest risk resistance ability inChina

Top 100 Award and IR Innovation Award in terms of relationshipbetween listed company and investors;

China’s Top 100 Listed Company in Terms of value;

China’s Real-estate Enterprise with Social Responsibility;

China’s Best Employer Enterprise;

China’s Top 50 City Operator;

UN Habit Business Award Best Practices to Improve LivingEnvironment;

One of Top 10 most influential commercial real-estate companiesof China in last 30 years;

One of top 20 most competitive real-estate enterprises inGuangdong.

P21--P22

5A and First-class Commercial Building of 221mTall

Viewing Ups and Downs of the Business World at the coastlinking the world

The Merchants Tower is the landmark of the Sea World, and ahigh-rise building integrating the functions of office affairs,trading, catering and banking services. The total building areaexceeds 100,223 square meters and the office tower is 37 storiesabove the ground and 211.03 meters in height. The office area is60595 square meters. The main tower lies in the north-east of thearea joined by No. 2 Gongye Road and Wanghai Road, and the annexeslie in the north and the east of the same area for restaurants,banks and other commercial service organizations and post offices,community service center and public supporting facilities.Overpasses are available in the north and the east of the area tolink the nearby shopping malls. To the west of the area there liesa green belt separating the area from the Vila Area and to thesouth there is manmade landscape spreading to the Woods ApartmentArea.

P23--P24

Surrounded by the sea and mountains, with the blue and cleansky high above

The Merchants Tower is seated at the center of the Sea World,and is the only 5A First-Class office building in Shenzhen. Fromthe building, one is able to view the sea and mountains from everyangle he wants, and has a bird’s view over Big Nanshan Hill, SmallNanshan Hill, Shenzhen Bay, City Proper of Sea World, officebuildings of Hong Kong, beautiful sea of Hong Kong and Shenzhen andthe urban landscapes.

P25--P26

The World Top Design Company, Masterpiece of SOMMasters

Skidmore, Owings and Merril (SOM), a world top design companyfounded in 1936, is responsible for the design work of theMerchants Tower. SOM has long been leading the world in terms ofconstruction design and engineering. In 1961 and 1996, the Companywas awarded the highest honor for the construction company byAmerican Institute of Architect. Since its foundation the companyhas completed more than ten thousand design projects in more than50 countries and won more than 800 awards. So far the Company hasdesigned office buildings, banks, financial buildings, governmentalbuildings, medical organizations, religious buildings andairports.

P27--P28

Put Novel Creativity of Sailing Boat and Beacon intoReflection Glass Curtain Wall

The Merchants Tower faces the boundless charming sea. Againstthe blue sky and he white cloud, the Merchants Tower itself is aneye-catching landscape. Its main tower uses the reflection glasscurtain wall constructed with LOW-E sandwich glasses. Its façade iswell designed and environment friendly, with shapes of the sea,sail, beacon and other elements, giving people the feeling ofenthusiasm and optimism. The design well embodies the spirit ofenterprises of China Merchants Group, namely “being mature,restrained and brave to be the first in the world.”

P29--P30

17.9-Meter High Hall Is Not Merely For Graceful Bearing ofCEOs

The hall on the first storey of the Merchants Tower is 17.9meters in height, the biggest in the city. The height equals tothat of a standard 4-storey building. The height is not merely forechoing the grace of CEOs, but for business men of Hong Kong andShenzhen to lead the world economy. In order to proportionate tosuch height, the hall covers an area of 1616 square meters. Withsuch a height and area, it is enough to lead Hong Kong andShenzhen’s businesses.

P31--P32

18 Top Brand Lifts Build Vertical Passageway for High-endBusiness

In the Merchants Tower, all the office passageways are equippedwith intelligent facilities. At the waiting area of lifts, thesmart security card system is used. The office workers may enter orleave with their cards, and those people need to enter or leave forthe time being shall be identified and approved by propertymanagement staffs.

Both the smart security card system used for the waiting areaand the inside of the lift are installed with safety alarming andwarning systems, so as to ensure the lift to be in safe conditionday and night. The safe and people-oriented office passageway isthe private guard of every office worker in the building.

Table of Allocation of Lifts in the Merchants Tower

The office tower and storey-12 and storey 25(refuge storey) maybe divided into three office areas from the bottom to the top. Inaddition to 2 fire and goods lifts, the lower area has 4 passengerlifts, and the middle and the high areas have 5 ones respectively.Besides, there are another 2 lifts serving the underground garageand the hall on the first storey above the ground.

P33--P34

4.5m of Standard Office Height follows the beststandard

The standard office height of the Merchants Tower is 4.5 meters,which is hard to find in any other place of China and a match forthat of the world top office buildings. The height makes theoffices graceful and spacious, and guarantees the height and beautyneeded by internal decoration by customers. In this way, thefunctions of the space are fully played.

The loading limit for each square meter is 357 kg, theleading index ensures the quality (as the main heading)

Long-term quality assurance, perfectly interpret the value ofhigh-end businesses.

P35--P36

Very Big Garden in the Air, Experiencing the new height ofthe business world

It is a sort of enjoyment and luxury to own a piece of greenland or a garden in the urban area, not to speak a garden in anoffice building. However, the graceful and elegant Merchants Towerbrings such luxury into reality with its garden. Imagine that youwill conduct a business negotiation while having a cup of coffee infront of the garden in the air and have a bird-view of the beautyof Big Nanshan and the Sea World, the commercial value of theMerchants Tower is obvious.

Aerial Network Floor to Meet Demands for Information by ModernEnterprises

In ever-changing business world, an enterprise’s prosperityrelies heavily on the smooth communication of information. TheMerchants Tower takes high-tech information as one its focuses andadapts itself to the international demands. One of the measuresadopted by it is the aerial network floor with very flexible wiringin office area to satisfy the diversified demands of enterprises.In the office area, many interfaces are left to guaranteeconvenient wiring, late-time adjustment and maintenance, andprotect the entirety and beauty of the officeenvironment.

P37--P38

Green Building Creates People-OrientedSpace

Being green is a mission, thought and belief and being green isthe future trend.

The Merchants Tower is built in line with the “Green Two-starTechnology and Standard” at the state level, which not onlyadvocates the practice of energy saving, heat preservation andsustainable development, but also highlights the green elements ofeach minute part. Compared with the office area, the lift room isvery small, but the place also needs fresh air, field of view,elegance and comfort. Taking this into account, the Merchants Toweruses green lifts with all the above mentioned elements and makesthe lift-journey relaxed and happy.

P39--P40

Delicate and Elegant Rest Room, Feeling Top CommercialEnvironment from Details

Delicate, elegant and dignified design style well matches thatof the hall and lift room. Even a small part is well designed andtop grade stones and toilet facilities are used, which furtherdemonstrates the landmark position enjoyed by the MerchantsTower.

P41--P42

Main Tower and Annexes Are Independent and WellInterprets High-end Business

The main tower of the Merchants Tower is separated from annexes,guaranteeing the sheer commercial space of the main tower.

Business in Annex Matches Leading Commercial Layout

The two annexes of the Merchants Tower are all 3-storey abovethe ground and the total area reaches 7210 square meters. The firststorey is 6.5 meters in height and the second and third stories are5 meters respectively. The annexes will introduce largerestaurants, banks and other commercial service companies. Thebusiness units in the annexes and the Sea World near at hand (seechapters below) provide convenient supportive services forcustomers of the Merchants Tower, including shopping, eating andfinancial business for enterprises and individuals.

Parking Spaces are 86 to 1, the biggest in the city (as themain heading put on the page of parking space)

P43--P44

Layout of Tower: Layout Plan of 10^th Storey,Layout Plan of 35^th Storey and Layout Plan of2^nd Storey

(Once the Layout Plans are printed independently, each pageshall insert exception terms and room number and area.)

The low, middle and high stories are in picturesque disorderafter considering practicality and beauty

The standard storey is practical while still has certaindiversity, making the internal space of the Tower very suitable foruse. The external appearance is in good arrangement, giving peoplestrong visual impact. What’s valuable is that watching outside froma standard storey of the Tower, the modern civilization and thenatural beauty are just in front of you. Looking into anotherdirection, you will see mountains, the sea, Nvwa Culture Plaza,Exotic Area of Sea World, and Hilton Hotel.

P43--P44

Establishing Best Property Management

Initiating Smart, Customized and Guest-greeting ServiceSystem

Due to peculiarities of modern businesses, the Merchants Tower,through establishing best property management, is able to providesmart, customized and guest-greeting service system, coveringcommercial office service, commercial recreation service,commercial conference service, commercial travel service,commercial cooperation service and commercial guest-greetingservice and offering customized services for enterprises in it.

Transitional P

Sea World, A Future City Pooling Everything

P45--P46

5-Star Hotel, 5-Star Service for CEO

In the Sea World area where the Merchants Tower sits, there isnot only Hilton Hotel, a 5-star hotel, and the Southsea Hotel, thefirst 5-star hotel of Shenzhen granted by Chinese government, fullysatisfying the accommodation demands of CEOs of the world top 500enterprises, but also many high-class apartments involving servicesfor foreigners, enabling common businessmen and travelers to enjoythe same 5-star treatment.

■ Hilton Hotel at Sea World

The total building area is about 56000 square meters, includinga 13-storey tower building that is 60 meters in height and a3-storey annex.

It is a recreational commercial hotel providing catering,conference and ceremony services.

The hotel is composed of nearly 320 rooms, banquet halls,Chinese-food halls and special dinning-halls.

■ Southsea Hotel

The First 5-Star Hotel in Shenzhen that is so honored by theChinese Government and invested jointly by The Mira Hong Kong,China Merchants Group (Hong Kong), HCBC and Bank of China ShenzhenBranch. The hotel is distinct for its giant-sail- shaped buildingdesign and charming beauty of bay and gardens. The hotel has 368rooms, including standard rooms, double sea-view rooms and chairmansuites.

■ High-Class Apartment Involving Services forForeigners

Meilun Apartment has 175 apartments and 44 high-class guestrooms;

Shengjie Apartment is under the management of AscottInternational Management that is the biggest in Asia-pacific area,Europe and the Gulf Area.

Tiger Apartment is China's first hotel-style apartment withInternational LEED Certification, which has 230 apartments.

P47--P48

15-km Seashore Corridor, Aesthetics of Coastal Business onBreeze and Sea Charm

Within a short distance from the Merchants Tower, there are manycoastal and humanistic tourism resources of the Sea World Area,such as the 15 km Seashore Recreation Corridor, Big Nanshan, SmallNanshan, and Prince’s Bay Home Port of International Cruises,providing commercial office environment for business people to havereal-time communication with the world.

■15-km Seashore Corridor

Starting from the Sea World, the corridor ends at the Red ForestThe corridor combines the functions of living, recreation, sports,sightseeing and tourism together, being a sightseeing platform forenjoying the sea and the scenery of the city and also being animage window of Shenzhen.

■ Big Nanshan

Nanshan hill is the highest peak of the mountain range aroundit, with an elevation of 336 meters. On the hill there exists thickforest. The scenery is beautiful. Seeing from the top of the hill,all the things around the Shenzhen Bay can be seen. As a result,mountain-climbers like Big Nanshan Hill very much.

■ Small Nanshan

Small Nanshan Hill boasts the strongest historic appeal inShenzhen. It forms Chiwan Scenic Resort, one of Eight Scenes inXin’an, together with the Young Emperor’s Tomb of the Song Dynasty,Chiwan Temple of the Queen of Heaven and Chiwan Ancient Fort. Itenjoyed a long standing reputation as early as in the Ming and QingDynasties.

■ Prince Bay Home Port of International Cruise ships

The Prince’s Bay Home Port of International Cruise ships plansto have 1.7 million square meters of building area and will becomeShenzhen’s only port for international cruises, providing servicesof carriage of passengers, business dealing and coastal recreation.It will become the only Sea Gate of Shenzhen to link the world andfurther improve the recreational, commercial and trading industryof the Sea World.

P49--P50

Seashore Commercial Complex—Sea World

Heaven of Materials of Tastes

The Sea World Plaza is composed of Minghua Ship, Central Plaza,Zone A (Ship Front Plaza), Zone B (Ship Stern Plaza) and Zone C(Ship-back Plaza), which highlights the harmonious co-existence ofbuildings and landscapes of the sea and mountains. With MinghuaShip as its center and international choice foods and bar cultureas its characteristics, the Sea World Plaza builds a round theclock seashore commercial street of exotic flavor.

P51--P52

Shopping Corridor with Expensive Goods for World BusinessPeople

——Zone A of Sea World Plaza

Zone A of the Sea World Plaza covers a business area of 12thousand square meters, and is composed of retailing stores dealingwith expensive goods, high-class western-food restaurants and themefood city, forming a shopping corridor of exotic flavor with highquality goods from different countries. The Zone will be deeplyloved by domestic and overseas important business people.

P53--P54

A place for Approaching Water, Eating and Having A Walk afterBusiness Affairs

——Zone B of Sea World Plaza

The Zone B of the Sea World Plaza has a business area of 12thousand square meters and is composed of five independentwaterside buildings and beautiful waterscape buildings. The Zonetakes international choice foods, high-class Chinese foods, specialbar and retail of expensive goods as its characteristics. With theincomparable water scenery, customers may taste the delicious foodsof the five continents and enjoy the comfort brought about bybreeze caressing their faces.

■ A great number of international delicious foods may be foundat the Sea World Plaza and the bar culture here are diversified andattractive. China’s first Bar Street came into being just in thisplace, which is a well-known business card of Sea World Area andeven Shenzhen city.

■ The Sea World Plaza, as Shenzhen’s first internationalseashore recreational center founded during the period of reformand opening up, a large number of famous catering brands werefounded and developed here and this place gradually attracted manyglobal famous brands to conduct businesses here, includingStarbucks, Watsons, Yum Brands，Subway, Tairyo Teppanyaki，TheTerrace Restaurant & Coffee and McCawley’s Irish Bar &Restaurant. The

P55--P56

Dynamic Recreational Town for Friends of FiveContinents

——Zone C of Sea World Plaza

The Zone C of the Sea World Plaza boasts 13.4 thousand squaremeters of business area. At the water there will be colorfullights, dynamic fountains and other large-scale water shows. Theplace mainly provides service for recreational consumption. Therewill be a Performance Center and a Sea Theater here. Consumers frommany sectors will come here for recreation and the place will turninto a busy recreational world.

P57--P58

Cultural and Art Center Scanning Mountains and the Sea, FlagshipMuseums of the South China

■ Its area is about 45 thousand square meters. It is acomprehensive landmark involving flagship museums of arts, high-endbusinesses and collection of works of art.

■ It closely neighbors coastal sight seeing line. Its plaza hascultural, commercial and office facilities. The design of itsexterior building takes into account the visual feeling of visitorsand provides them with unsheltered angle of view to enjoy the charmof Nvwa Statue, Shenzhen Bay and Big Nanshan. The place is a stagefor citizens to carry out a variety of activities, a unique coastalsite for activities.

P59--P60

Heart of the Blue Sea of Shenzhen and Hong Kong,1.70m㎡Prince’s Bay Home Port for InternationalCruises,

Shenzhen’s Only Home Port of International Cruises

The planned area of Prince's Bay Home Port of InternationalCruise Ships reaches 1.7 million square meters, providing servicesof carriage of passengers, business handling and coastalrecreation. The port was under construction from the end of 2011and will be completed in ten years with 10 billion yuan ofinvestment. When the port begins to provide services, aninternational luxury cruise with a tonnage of 150 thousand tons maycall at here, creating the record of home port of cruise in SouthChina. The passenger flow volume of the port will increase by atleast 1.80 million per year, the biggest in South China. The portis Shenzhen’s only “Gateway to the Sea”, and will stimulate therecreation and commerce industry of the Sea World area.

■ Functions of Prince’s Bay: To build a high-end businessplatform, a coastal recreation area, a home port of internationalcruise ships and a traffic hub.

■ Overview of Prince’s Bay area: Prince’s Bay area islocated in the south part of Nantou peninsula, Shenzhen. The areais near the mountains and by the sea. Across the sea there lie YuenLong and Lau Fau Shan of Hong Kong and Zhuhai City. The area is 25km from downtown area of Shenzhen, 150 km from Guangzhou and, 20 kmfrom the downtown of Hong Kong through the sea. To its east liesthe city proper of the Sea World, where one may have a bird’s viewover Prince’s Bay from the Merchants Tower.

P59--P60

Sea World, A New International Coastal City with Everything YouWant

The Sea World is situated at the west coast of Shenzhen, in thesouth part of Shekou Peninsula and in the heart of the Pearl RiverDelta. The Sea World is near mountains and by the sea. It is veryclose to Qianhai Shenzhen-Hong Kong Modern Service IndustriesCooperation Zone and the Prince’s Bay Home Port of InternationalCruise Ships, and is linked by the city’s main roads and subways,and near the passenger terminals, Shenzhen Bay Port, internationalairports of Shenzhen, Hong Kong and Guangzhou. The threedimensional transportation conditions make the place join the worldwith no gap.

The total building area of the place reaches 1 million squaremeters, including Sea World Plaza, Woods Apartment, the MerchantsTower, Finance Center, Prince’s Plaza, Hilton Hotel, 15km SeashoreRecreation Corridor, Cultural & Art Center and Coastal High-EndResidential Area. This place involves business handling, catering,shopping, hotel, vacationing, accommodation and culture and art.It’s a new coastal city where one may find everything he wants.

Back Cover

Home Is Where the Heart Is+Logo of China Merchants PropertyDevelopment

Address: Xinghua Road, Shekou, Nanshan District, Zhenzhen City,Guangdong Province

Hot Line: 86-755-268 99999

Fax: 86-755-268 18378

Postal Code:518067

Website: www.cmpd.cn

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