爱华网
usiness Report of Valentino Chocolates
B
1
Contents:
1. Introduction………………………………………………………3
2. Findings…………………………………………………………… 4
3. Conclusions………………………………………………………5
4. Recommendations……………………………………………6-7
5. Summarys…………………………………………………………8
2
1. Introduction:
Valentino Chocolates are made in Turin, which are recognized as luxury and provide a delicious and unique taste. Valentino Chocolates makes the most delicious chocolates, and has won many international awards. The company has expanded rapidly over the past ten years. The number of the employees and branches increases a lot.
However, the company has faced with some problems, which have cause a fall in profits in the last two years.
Therefore, in order to solve the problems, we do this report to find out and analyze the company’s problems. Then propose the solutions and approach which can increase the profits.
3
2. Findings:
How the Valentino chocolates want to deal with the falling profits? It is important to choose suitable opinions to change the circumstances of company.
For the first, it is necessary to buy new machinery. Good machinery is the base of production, and it can improve production and increase the products. It also can solve the problem that delays caused by the old machines breaking down effectively. In addition, its cost is reasonable. Secondly, we can invest in an existing group of cafes. If we do it, not only can we use the coffee store’s brand to sell products, but also we can make our products well-known among people. But the disadvantage is that we can not reach a consensus with coffee store in the distribution of benefits, for we can not make profits properly. So shall we do it?
The last but no least, we can set up online sale. We all know that more and more people tend to shopping online today, so set up online sale is benefit to widen customer base, and increase sales. However, it also has its shortcoming. It cost much money to set up online sales, and need some people to manage.
4
3. Conclusions:
According to the second part ,we know the option such as buying new machinery, investing in an existing group of cafes ,or setting up online sales are both good ideas. but I think buying new machinery and setting up online sales are much better. using the advanced machine can improve the production efficiency greatly. people often become energetically when them see the new things. so the works can product more chocolates when they use new machinery. Nowadays more and more people shop on the Internet, they think it is convenient and efficient. In some places, shopping on the Internet have probably replace shopping in the bricks-and-mortar. Setting up online sales means Valentino Chocolates are available to a much wider market.
5
4. Recommendations:
First, if we want to invest in an existing group of cafes, we should know about the cooperative partner before. How to choose the parterner and what kind of cafes can bring us more profits is that we need to think about. We should make a research for the cosumers of different kinds of cafes. Then, analyse their prefrenence. According to that, we can find the optimal one.
The popularity is not the only factor we should consider about, the concept of our cooperative partner is also important.With the similar concept, the cooperation may go on more smoothly.
If the group is founded, we must be aware of the meaning of win-win. Any thoughts of exclusive benefits will ruin the cooperation.
Regardless of the kind of business these days, we always find a website is essential. And depending upon the business niche and objectives, it can be a major part of the company’s sales and marketing initiatives. Designing a website can be made fairly simple by working with a company that specializes in helping the businesses create their website or get Website DIY software available online.
Customers expect the world and are suspicious of almost everything. When creating a website, the content must be crisp and intelligent. What the website says should grab visitors’ attention, pique their interest and motivate them to action – to click the‘buy now’button. 6
Search engine optimization and search engine advertising are two ways to get the business marketing message out on the Internet, and there is a big difference between the two in terms of cost. Banner ads are another way to do online marketing, although the opinion on their effectiveness is very subjective. If owners lack Internet knowledge, it is highly recommended to employ a company or a freelance Website designer to get the job done.
Theremore, online sales is not the only convenience that the Internet bring us. Networking Marketing is a develop direction of our company. Networking is a great, super low in cost to connect with potential customers as well as strategic business associates and spread the news about the business.
7
5. Summary:
After reviewed with Valentino Chocolates company’s background, the reason for falling profits and the company’s owners future plans we set up the plan to expand the company and increase the profits. We suggest to the company as follows:
At first, investing in an existing group of cafes. This investment will boost sales and raise the awareness of Valentino effectively. Furthermore,setting up online sales can widen our customer base. And all the options to solve the company’s problem will cost the company 650,000 euro.
Today company’s problems are temporary but we will solve it in the future.I think our company wil be an enormous change in the next few years.We will make a real progress.
8
The task of everyone:
1. Title page and Introduction………………………
2. Findings……………………………………………………
3. Conclusions………………………………………………
4. Recommendations……………………………………
5. Summarys…………………………………………………
9
百度搜索“爱华网”,专业资料,生活学习,尽在爱华网
