爱华网时间：2014-04-15 17:48 来源：创新派 作者：佚名
1、有关创造力
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while."
“创造力就是找到事物之间的联系。当你询问有创意的人他们是如何做事时，他们觉得有点内疚，因为他们并没有真的这么做，他们只是看到了其中一些关系。这种感觉在他们过后看来会很明显。”
2、有关死亡
"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."
“记住，每个人终将会死去，这是我认为能够避免个人患得患失的最好方式，你已经赤裸裸地面对死亡，那就没有什么理由不去追随自己的心。”
3、关于卓越
"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
“要做一个质量标杆，有些人还不习惯面对一个卓越的环境。”
4、关于未来
"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."
“你无法在展望未来时串联点滴，你只能在回顾过去时将其升华。所以你要相信，这些点滴片段会在未来以某种方式串联起来。你要相信某种东西——直觉也好，命运也好，生命也好，或者因缘甚至是其他一切。这种方法从来没有让我失望，在我的生活中，这种意念造就了我的与众不同。”
5、关于坚持
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle."
“你的工作将占据你生活中的很大一部分，能够让你真正满意的唯一方法就是做你相信是伟大的工作，而唯一伟大的工作就是爱你所做的事。如果你还没有找到它，那么继续找，不要停。用心去找，你会知道何时能够找到它。如同任何伟大的关系一样，它只会在时间的证明之下越来越好，所以继续找，不要停，直到你找到它。”
6、关于追求
"Being the richest man in the cemetery doesn't matter to me … Going to bed at night saying we've done something wonderful… that's what matters to me."
“成为坟墓中最富有的人对我来说毫无意义，能够在晚上睡觉前说声'我今天做了了不起的事'，这才是我在乎的。”
7、关于创新
"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."
“我引以为豪的是，许多事情我们选择不去做，而许多事情我们又坚持去完成。创新就是对一千件事情说‘不’。”
8、关于目标
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.”
“我想如果你做了某些事，结果顺利圆满，那么你应该选择转去做别的事情，别专注在美好的事情上太久，要不断寻找下一个目标。”
9、有关挫折
"Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life."
“被苹果公司炒鱿鱼是我人生中最好的一件事，追求成功的沉重被创业者的轻松感觉所取代，这让我感觉如此自由，我重新进入人生中一个最有创造力的阶段。”
10、有关质量
"Quality is more important than quantity. One home run is much better than two doubles."
“质量比数量更重要，就像一个本垒打胜过两个双打。(就像推倒一个女孩胜过牵两个女孩的手 :-D)”
11、有关改变
"When I was 17, I read a quote that went something like: 'If you live each day as if it was your last, someday you'll most certainly be right.' It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'no' for too many days in a row, I know I need to change something.".
“我曾在 17 岁时读过这么一句名言：‘如果你把每一天当成自己人生的最后一天来过，那么将来某一天你会明白其中的真谛’，这句话令我印象深刻，此后的 33 年来，我每天早上都会对着镜子自问：‘如果今天是我生命的最后一天，我还会想去做我今天要去做的事吗?’，每当我心里的答案是‘不’时，我知道自己需要做出改变了。”
12、有关毅力
"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."
“我相信成功企业家和不成功企业家的区别有一半的原因在于纯粹的毅力。”
13、有关反思
"I want to put a ding in the universe."
“我希望可以在宇宙中安装一口警钟。”
14、有关梦想
“你是想卖一辈子的糖水还是想改变世界?”——乔布斯在督促约翰·斯考利加入苹果成为苹果CEO之时
15、关于成长
“我是我知道的唯一一个在一年中损失 2.5 亿美元的人，这对我的成长很有帮助。”——《苹果机密2.0》
来源：CEO来信(微信ID：ceo1024)
