中华经济师考试网www.aIhUaU.com 官方网站:圣才学习网www.aIhUaU.com剑桥商务英语中级考试辅导—口语部分
一、口语考试概述
(一)考试形式与流程
(二)测试范围
(三)评分标准
二、应试辅导
(一)问答对话
(二)小演讲
(三)互相讨论
三、备考指南
一、口语考试概述
(一)考试形式与流程
考试形式
口语测试由两位口语考官(一位提问官,一位评分官)对两位考生同时进行。提问官负责主持口试,还要求他给每位考生的成绩打总分,评分官负责对每一位考生的成绩进行分析评估。经提问官介绍以后,评分官就不再参与交流。口试为两人一组进行。然而,如果考点的考生人数为奇数,最后三位考生可以同时进行考试。
考试流程:
第一部分考官对每个考生轮流提问,问一些一般性的问题,并不严格按照顺序进行。这部分测试约三分钟左右。这部分考查考生自我介绍的能力:提供有关自己的家庭、兴趣和工作的信息,并表达如同意、反对或喜好等意见。
第二部分是“小演讲”,共六分钟左右。在这一部分,考生可以选择一个题目,用大约一分钟的时间准备一段有发挥的演讲,每个考生讲完以后,就会请他们的同伴对他所讲的内容提一个问题。
第三部分是考生间双向的谈话(三个考生则采取三向讨论的形式),考官给考生一个讨论题目,要求考生谈论大约3分钟,考官可以进行恰当的引导,然后再提一些与主题有关的问题。
(二)测试范围
BEC口试主要考查考生在商务交往过程中运用英文的能力。测试范围包括:
1. 建立和保持商务联络
(1)向人表示问候和对问候的回答;
(2)自我介绍;
(3)询问对方或介绍自己的身份特征;
(4)表达自己喜欢什么、不喜欢什么;
(5)发出邀请、接受和拒绝邀请;
(6)表示感谢和欣赏;
(7)给别人提供方便,接受和拒绝帮助。
2. 谈论工作
(1)询问和描述工作任务;
(2)询问和介绍公司情况;
(3)询问和简要介绍产品;
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(4)比较不同的产品及价格;
(5)询问和提出自己的观点;
(6)表示同意或反对;
(7)提出、接受或拒绝建议;
(8)表达需要和要求。
3. 制定计划和安排工作
(1)商务会议:安排会议日程与议程;
(2)商务旅行:预定饭店房间、入住饭店和结账、点菜、进行旅行咨询、预定机票、乘火车旅行、根据指南行路等。
(三)评分标准
两位考官都给考生评分,评分官运用详细的评分标准给分,与考生谈话的考官参考评分标准给出总分,考生彼此之间互不影响。现将评分标准进一步描述如下:
1. 语法和词汇
指的是对语法和词汇形式恰当运用的范围和准确性。BEC中级测试需要一定程度的语法和词汇量。这一水平的考生应该相当准确地使用足够的适当词汇来表达自己的意图。
2. 话语组织
指每位考生个人谈话是否连贯,长度是否合适,是否切题。话语应足以符合BEC中级水平的要求。
3. 发音
指考生发出让人能够理解的声音的能力。BEC中级水平要求考生通过恰当使用重读、节奏、语调和清楚的单个发音来表达意思。
4. 互动式交流
指考生在谈话的过程中积极参与的能力。在BEC中级考试中,考生应该对轮流说话反应灵敏,并通过恰当地提问和回答使谈话能持续进行。
5. 综合成绩等级
指考生参加口试的总成绩。整个口语测试都在对考生的语言技巧进行评价。为了能公平、准确地对每位考生的成绩进行评分,必须让考官有足够的语言样本来评估。因此,考生必须准备充分地回答考官或其他考生的问题,说话清楚、让人听得见。考官有责任在必要时控制或指导交谈,以确保每位考生都有均等的机会说话,考生也有责任尽可能保持交谈的持续进行。考生均等地轮流谈话可以最有效地利用可以使用的时间。
二、应试辅导
(一)问答对话
本考试第一部分为问答对话。考官一般会让考生介绍个人信息,谈论目前的情况、过去的经历、将来的打算、表达意见、推测等。要求考生有问必答,考生根据自己的个人情况和知识对考官的提问做出及时得体的反应,给出机智合理的回答。
1. 应试技巧:
(1)认真听题,如果不清楚某一问题一定要礼貌而巧妙地请主考官再重申一遍问题。常用句式有:I beg your pardon. I’m sorry I didn’t quite catch you, would you please say it again?
(2)回答要全面、得体、切题,不可仅用一两个单词来回答,同时要简洁干脆,三五句即可,不要太啰嗦,也不可谈论与话题无关的事情。
(3)回答问题时要面向考官而不是另一名考生。说话要大方、自信和清晰。
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(4)在本部分考试中切记不要打断另一名考生的讲话。
2. 考试演示
(A为考官,B为一考生,C为另一考生)
A: OK. Now let's get started. What's your name? Where are you from?
B: My name is Li Ming, and I'm from Shanghai.
A: Thank you. And you? Where are you from?
C: I'm Zheng Fang. I'm from Hangzhou.
A: Thanks. Do you work or study here, Miss Zheng?
C: I work as a sales clerk in a foreign company.
A: What about you, Mr. Li?
B: I'm a student. I study Biology.
A: Do you like your major, Mr. Li?
B: Yes, I'm very fond of Biology.
A: Why?
B: I find biology very interesting and very useful. It helps me understand life forms and nature better.
A: How about you, Miss Zheng?
C: I like my job very much. The Sales Department is very important in the company. I can learn a lot from my work, and my boss treats me very well.
A: Thank you. Now I'm going to ask you both some questions about office hours. How many hours do you study each day, Mr. Li?
B: I study about 10 hours every day.
A: What about you, Miss Zheng? How many hours do you work every day?
C: Eight hours.
A: Do you think working overtime is a good thing for a company, Miss Zheng? C: No, I don't think so.
A: Why not?
C: Working overtime will cause complaints from employees and ruin their health in the long run. If the workers develop the habit of working overtime, their efficiency tends to be lower. And that means the company should pay more to them.
A: What do you think of it, Mr. Li?
B: I don't think overtime work is a good thing. That makes the job very stressful and tiring. Of course, it's understandable to work overtime occasionally when it's really busy and necessary.
A: Mr. Li, do you think people in the future will work longer hours or shorter hours? B: I think people will work shorter hours in the future.
A: Why?
B: With the help of computers, work efficiency will be much higher than before. Within the shorter hours, they can do the same even more work than what they can do now.
A: Do you think people will feel free to choose the work hours in the future, Miss Zheng? C: Yes, I suppose so.
A: Why?
C: Computers have made it possible for people to work at home. So they may choose to
中华经济师考试网www.aIhUaU.com 官方网站:圣才学习网www.aIhUaU.comwork part-time or full time, work in Small Office, Home Office.
A: OK. That's all for the first part of the exam. Now let's move to the second...
3. 常考话题
中,Smith为姓,Peter为名字;在Kathleen Anne Stone中Anne Stone为姓,Kathleen为名字。但在Mary Anne Stone中,Mary Anne一起作为教名。
(3)家庭
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(4)工作或学习
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中华经济师考试网www.aIhUaU.com 官方网站:圣才学习网www.aIhUaU.com
(
7)培训
(8)未来计划
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其他话题:
What do you think of some modern methods of payment (credit cards, cheques, bank transfers)?
What role does the computer play in modern business?
Which kind of office would you prefer to work in, cellular or an open-plan office? What do you think of international trade?
中华经济师考试网www.aIhUaU.com 官方网站:圣才学习网www.aIhUaU.comHow to deal with customer enquires on the phone?
Health and safety in the workplace (How to ensure a healthy working environment for employees? What are some health hazards in the office/factory shop? What safety measures should be adopted in the workplace?)
How to keep a balance between growth and environment protection?
What kind of role does advertising play in promoting your products / services? Which form of advertising is most effective in your opinion?
What are the required qualities of a modern manager?
What do you know about flexible time?
(二)小演讲
本部分考试为小演讲。每个考生分别会得到一张带有三个不同题目的卡片,每个考生的题目都不相同。三个题目各有侧重点,其中一个题目适合商务经历有限的考生,一个题目适合略有商业经验的考生,还有一个题目适合比较熟悉商业某领域运作的考生。因此考生应当认真审题,以选择适合自己的那一个题目。考生选完题后准备一分钟,然后根据题目要求和所附有的两三点提示作一分钟的简短发言。每个考生做完发言之后另外一位考生要根据他刚才的发言对其提出一个问题。
这一部分所涉及的范围相当广泛,但大多数与商务有关,考生应注意商务运作中各环节具体操作的重要性及其原因,如公司员工参加培训班的重要性应当从哪些角度去分析、选择公司驻地应有哪些重要性等。
1. 应试技巧:
(1)充分利用准备时间,仔细审题,罗列自己的主要观点和论点。
(2)演讲结构要完整,引题,观点陈述和结尾要清晰,衔接自然,有逻辑性。
(3)论点论据要充分,将论点充分展开,不可一味的重复论点。
(4)如果想不到更多的论点,在一分钟之内能就一方面发挥拓展开来也可以得到理想成绩。因此,考生在这部分的观点论述不见得要面面俱到,只要能够清晰明了、有理有据地去表达即可。
2. 考试演示
考题:
A. What is important when...?
Motivating staff
? financial benefits
? career development opportunities
?
?
B. What is important when...?
Satisfying customers
? a good after-sales team
? more communication with customers
?
?
参考答案:
Sample A:
中华经济师考试网www.aIhUaU.com 官方网站:圣才学习网www.aIhUaU.comWell, I'm very interested in this topic -- what's important when motivating staff. Personally, I think there are three main important factors: financial benefits, career development opportunities and an easy-going boss.
Firstly, the financial benefits should be the most important factor. They may include good salary, bonus and other perks. As we know, most people work to live instead of working for fun. And also as the saying goes, money can make the mare go, so money is very important in motivating staff. Secondly, career development opportunities are quite important. Actually, there is nobody who does not want to be promoted. If staff cannot see any good career prospects, they will probably quit the job. Finally, an easy-going boss is also important. Nobody wants to work with a difficult boss.
To sum up, financial benefits, career development opportunities and an easy-going boss are important in motivating staff.
Sample B:
Well, I'd like to talk about the important factors that contribute to customers' satisfaction. First of all, we need a group of excellent after-sales service team. It is true that it is not easy to meet the needs of every customer, but our responsibilities involve handling customers' complaints and trying every means to solve their problems. In order to have an efficient group of after-sales service team, we must organize some staff training courses. In addition, we need to carry out surveys on customers about whether they are satisfied with our products and in what aspects they are dissatisfied. Based on the result of the surveys, we can make improvement.
In a word, more communication with customers and a good after-sales team can help improve customer service.
3. 实用表达法
(1)引出话题
第二部分的考题一般都是以What is important when…引出的,问的是做…时要考虑的因素。因此引题部分可以如此表达:
Well, when it comes to…several vital factors must be taken into account.
As we all know, many factors must be considered when…
The purpose / aim / subject of my talk is to provide…
I’m going to talk about…
(2)正文罗列观点:
First... second.., third.., at last
Firstly... secondly.., thirdly.., lastly...
First of all.., then.., next.., after that.., finally...
To start with... later... to finish up...
(3)解释观点
In this way,
To put it another way,
In other words,
That is to say,
…so to speak,
中华经济师考试网www.aIhUaU.com 官方网站:圣才学习网www.aIhUaU.com…let’s say
(4)阐述原因
Due to
Thanks to
On account of
Because of
As a result of
(5)阐述后果
As a result
As a consequence
Consequently
Therefore,
(6)举例:
For example / instance...
A good example of this is...
To illustrate this, I have an example for you.
I'll illustrate this by using the following example.
(7)过渡
And / Then / Besides
And of course
On the other hand,
But more than that,
Not only that,
Apart from that,
And another thing,
On top of that,
What’s more,
Beyond those,
But most importantly,
But above all,
Last but not least,
Once…having (done)…
(8)总结:
All in all / In short / In a word / In brief,
In conclusion / On the whole / Altogether / In a nutshell / To cut a long story short To summarize, there are three main points.
Now, to sum up, I have covered three main points in my presentation.
In conclusion / In short / In a word, I have covered three main points in my presentation. So let me summarize what I've said. I have made three points: firstly, the history, secondly, the markets, and thirdly, the staff.
4. 常考话题
真题部分:
(1)What is important when…?
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Trying to attract new staff
? Competitive wages
? Company reputation
?
?
(2)What is important when…?
Preparing to go away on a business trip
? Informing colleagues and clients
? Delegating essential tasks
?
?
(3)What is important when...?
Planning corporate hospitality
? Guest list
? Type of event
?
?
(4)What is important when...?
Writing a newspaper advertisement for a job vacancy
? Description of the work
? Experience needed by applicants
?
?
(5)What is important when...?
Delegating work to others
? Clear instructions
? Choice of person for the task
?
?
(6)What is important when...?
Designing a company website
? Type of information to include
? Different language versions
?
?
(7)What is important when...?
Meeting foreign clients for the first time
? Foreign language skills
? Knowledge of cultural differences
?
?
(8)What is important when...?
Deciding whether to buy or rent office equipment
? Cost
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? Speed of technological change
?
?
(9)What is important when...?
Aiming to increase staff productivity
? Offering bonuses
? Creating a pleasant environment
?
?
(10)What is important when...?
Aiming to keep good staff
? Promotion opportunities
? Salaries
?
?
(11)What is important when...?
Organising a conference
? Conference speakers
? Facilities at conference centre
?
?
(12)What is important when...?
Producing a marketing plan
? Identifying target customers
? Setting a budget
?
?
其他常考话题:
(1)What is important when...?
Aiming to improve production quality
? Up-to-date equipment
? Staff training
?
?
(2)What is important when...?
Aiming to improve customer service
? Staff training
? Customer satisfaction surveys
?
?
(3)What is important when...?
Preparing for a job interview
? Studying the job advertisement
? Finding out about the company
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? preparing for questions
?
(4)What is important when...?
Interviewing candidates for a job
? Personal qualities
? Qualifications
?
?
(5)What is important when...?
Aiming to reach new market
? Market research
? Advertising
?
?
(6)What is important when...?
Conducting market research
? Competition
? Characteristics of sample
?
?
(7)What is important when...?
Organising a training programme
? Availability
? Cost
?
?
(8)What is important when...?
Planning a career
? Qualifications
? Future trends
?
?
(9)What is important when...?
Choosing a new supplier
? Product quality
? Costs
?
?
(10)What is important when...?
Choosing suitable transport for a business trip
? Convenience
? Cost-effectiveness
?
?
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(11)What is important when...?
Selecting employees for promotion
? Personal qualities
? Current performance
?
?
(12)What is important when...?
Setting up a new business
? Management experience
? Financial backing
?
?
(13)What is important when...?
Advertising a product or service
? Appropriate media
? Competition
?
?
(14)What is important when...?
Preparing to attend a conference
? Information about the speakers
? Planning the journey
?
?
(15)What is important when...?
Attracting investment
? Strategic planning
? Public relations
?
?
(16)What is important when...?
Choosing a business club to join?
? Numbers of members
? Membership fee
??
?
(17)What is important when...?
Finding a hotel for business travelers?
? Room service
? Business facilities
?
?
(18)What is important when...?
Choosing a magazine to advertise a product or service in?
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? Cost of advertising
? Target audience
?
?
(19)What is important when...?
Fighting stress
? Exercise
? Entertainment
?
?
(20)What is important when...?
Opening a branch in a new city?
? The location
? The potential purchasing power
?
?
(21)What is important when...?
Planning a presentation?
? Finding out about the audience
? Researching the topic
?
?
(22)What is important when...?
Managing a project?
? Encouraging teamwork
? Keeping to schedule
?
?
(三)互相讨论:
本部分考试时间约5分钟,以考生之间的双向对话方式进行,要求考生根据所给的商务背景知识和相关提示准备30秒之后进行为时3分钟的讨论,然后考官将根据考生的发挥情况围绕主题分别对考生提问。这个阶段主要测试考生在比较与对比、总结与分析、争论与让步等中的语言表达能力。
1. 应试技巧:
(1)了解自己角色
考生拿到卡片后应迅速浏览关于场景的介绍,熟悉自己扮演的角色,并努力在以下的对话中以此角色的立场来思考问题及阐述观点,这样才能保证对话的顺利进行。
(2)理清发言要点
考生拿到卡片后还应根据题目的要求,迅速展开联想,构思出发言的要点。最好按重要性将各要点排序,做到发言过程中逻辑清晰,条理通顺。
(3)控制发言时间
在考试中不能一味地表现自己,太“霸道”,也不能一味沉默,太“谦虚”。要把握分寸,掌握时机,恰当地运用口语表达技巧,自然地接续、打断、插入或附和别人的话茬,完整地表现
中华经济师考试网www.aIhUaU.com 官方网站:圣才学习网www.aIhUaU.com自己。
(4)与同伴密切合作
在整个谈话中,考生都应遵循“合作”的原则,保持一种友好、礼貌、轻松的氛围,使讨论卓有成效。在对话过程中要注意在自己发言的同时还要给对方创造发言的机会,使讨论能够活跃自然。在产生尴尬无话题可讲的情况下,双方都应当尽力找到谈话突破口,保持谈话继续进行。
(5)注意肢体语言
肢体语言有助于给考官留下好的印象。时刻保持微笑,认真地倾听同伴的发言,并适当地点头表示同意(但也不可过于频繁)。
2. 考试演示
考题:
Effective Time Management
Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation.
Discuss and decide together:
? why poor time management can become a major problem in company.
? what procedures could be adopted to ensure that time is managed effectively. 参考答案:
Zheng: Hi, Ms. Wen. As you know, our company is kind of out of control these days. Don't
you think so?
Wen: Yeah. Everything seems to be in disorder here in our company. And that obviously
has a lot to do with poor time management.
Zheng: You mean poor time management has caused all these problems? Why?
Wen: When a company does not have a well-planned time-schedule, they usually do not
allocate blocks of time to specified tasks. They do not have a definite idea of when they should complete a certain task.
Zheng: I think they often neglect the ordering of priorities. I mean certain tasks need
priority. But in the company every task is treated on an equal basis, even if it is a very urgent task.
Wen: That's the point. So time should be planned according to the importance of the
tasks we need to deal with.
Zheng: So what do you think we can do so that time is managed effectively here in our company?
Wen: You mean what procedures we can adopt?
Zheng: Sure. That's what our boss is asking us to do. Right?
Wen: Right. I think we've got a lot to do. First, we should make all the staff members
realize how important effective time management is to our company.
Zheng: Yes, I think we can give them instruction in time management, especially those in
supervisory positions.
Wen: Great. Perhaps we can run a few training programs for them. If there is a need, we
may invite some experts from outside to help us.
Zheng: Another thing we can do is to make all the managers, or even every staff member,
中华经济师考试网www.aIhUaU.com 官方网站:圣才学习网www.aIhUaU.com
come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not.
Wen: Yes, that's a good idea. And I think the top managers of our company should come
up with a set of rules as to what kind of jobs should be given priority to. In this way, we can make sure that important tasks are dealt with first.
Zheng: Good idea. So to sum up, our company should run a few training programmes,
and every staff member should write a job description of their own.
Wen: And rules should be made about what kind of job should be given priority to.
3. 常用句型
● 开始一个论题
Let's start with…
Shall we begin with…
…would you like to take off?
…would you like to introduce this item? When we talk about/mention…
● 结束一个论题
Right,I think that covers the first item.
Shall we leave the item?
Let's move on to the next item…
Now,we come to the question of…
● 限定讨论话题
Can we just deal with…?
Let’s just deal with…
We're getting off the point.
Let's get back to the main point.
Can we come to that in a moment?
● 打断插话
Excuse me,may I interrupt?
May I interrupt for a second,I think in…This point we should consider…
Can I say something here? Jack,sorry…
● 坚持讲完自己的论点
Just let me finish.
I'll come to that in a moment.
I haven't finished what l was saying.
No, wait a moment…
May I just finish?
● 评价对方论点
Yes,…
That's interesting.
That's a good point.
I see what you mean.
● 强调
I’d like to point out…
Let me emphasize…
中华经济师考试网www.aIhUaU.com 官方网站:圣才学习网www.aIhUaU.comCan I just draw your attention to…
● 考虑其他论点
Have you considered…?
What about…?
That's another way of looking at this.
…is also worth considering.
● 询问意见
What do you think?
What’s your opinion?
● 给出意见
I think/feel/believe…
In my opinion,we should…
In my view…/my view is…
● 评价对方观点
That's a good/an excellent idea.
That's very interesting.
I'm sure we'd all agree with that.
That's a very good/an important point.
● 要求对方明确观点
I don't see what you're getting at.I'm not sure what you mean.
I'm not sure what you are saying. It's not clear what you mean.
● 给别人机会说话
We haven't heard from John.
Can we hear what Tom has to say?
What's your opinion,Philip?
● 完全不同意
I totally disagree.
I couldn't agree less.
You must be joking!
● 待议,不确定
There are two sides to the argument. On one hand…on the other…
I'm not sure/convinced about…
Well,it depends…
● 部分赞同
I agree,but…
I'm not against it, but…
Perhaps, but don’t you think that…
I suppose that's true in a way, but…
I guess you could be right,but don't you think…?
● 完全赞同
I'm 100%behind you.
I entirely agree with you.
I couldn't have put it better myself.
That's just what I was thinking.
中华经济师考试网www.aIhUaU.com 官方网站:圣才学习网www.aIhUaU.comI couldn't agree more.
That's exactly my opinion.
Well, what I am trying to say is that…
That's absolutely true.
That's how I feel.
That’s just how I see it.
● 积极回应
That's marvelous.
That's great.
That's fine.
● 中性回应
OK.
All right.
I see your point.
I understand your concern.
● 消极回应
That's crazy.
That would be a disaster. I'm afraid I don't agree.
I wouldn't accept that.
4. 常考话题
真题部分:
(1)Staff Magazine
Your company is planning to introduce an internal magazine to keep staff informed of company developments.
You have been asked to help plan the staff magazine. Discuss the situation together, and decide:
? what type of information to include in the magazine
? which type of staff should contribute to the magazine.
Follow-on questions
? Do you think magazines are a good way to keep staff informed? (Why?/Why not?) ? Do you think companies of all sizes should have staff magazines? (Why?/Why not?) ? Is it important for senior managers to contribute to staff magazines? (Why?/Why not?) ? Would you like to contribute to staff magazines? (Why? Why not?)
? Do you think an internal company website would be a good way of keeping staff informed? (Why?/Why not?)
? Do you think magazines for customers are a useful marketing tool? (Why?/Why not?)
(2)Video Conferencing
The company you work for is concerned about the amount of time staff spend travelling to meetings in other branches of the company, and is looking at alternatives.
You have been asked to make recommendations about introducing video conferencing. Discuss the situation together, and decide:
? what the company needs to know about the meetings that take place at present
中华经济师考试网www.aIhUaU.com 官方网站:圣才学习网www.aIhUaU.com? what the advantages and disadvantages of video conferencing might be.
Follow-on questions
? Would you prefer to have meetings face to face or through video conferencing? (Why?) ? In what other ways do you think a company could reduce the need for travelling to meetings? (Why?)
? Do you think the time spent on travelling to meetings is always time wasted? (Why?/Why not?)
? What do you think are the benefits to staff of business travel? (Why?)
? Do you think modern technology has affected the amount of business travel in recent years? (Why?/Why not?)
? Do you think video conferencing will become more important for meetings in the future? (Why?/Why not?)
(3)Seminars for Students
Your company has been asked to deliver a series of one-day seminars to a group of business students to help them prepare for working in a large company.
You have been asked to help with planning the seminars.
Discuss the situation together, and decide:
? what kinds of information it would be useful to know about the students
? what the most useful topics would be:
Follow-on questions
? What other preparations might the company need to make for the seminars?
? How do you think students can benefit from seminars like this? (Why?)
? Would it be more useful at the beginning or the end of a student's course to have advice from a company? (Why?)
? What other ways do you think there are for business students to prepare for work? (Why?)
? What areas of business would you like to have more experience of? (Why?)
? What advantages are there for companies of offering work experience to students?
(4)Sales Managers Conference
Your company is organising a conference for the sales managers working in its offices around the world.
You have been asked to help plan the conference.
Discuss the situation together, and decide:
? what information you will need to send to the sales managers before the conference. ? what activities you could organise to help people to get to know each other better. Follow-on questions
? Do you think a company benefits from holding conferences for its employees? (Why?/Why not?)
? Do you think you would enjoy going to a conference? (Why?/Why not?)
? How important is location to the success of a conference? (Why?/Why not?)
? Could it be a problem if several managers in a company are away at conferences at the same time? (Why?/Why not?)
中华经济师考试网www.aIhUaU.com 官方网站:圣才学习网www.aIhUaU.com? Should a company stop sending staff to conferences if it is having financial difficulties? (Why?/Why not?)
? Apart from having conferences, what other ways can companies encourage teamwork among their employees? (Why?)
其他常考话题:
(1)Organising a stand in trade fair
Your company will soon have a stand at a trade fair abroad for the first time. You have been given the job of organising the stand.
Discuss the situation together, and decide:
?? what information and products you will need to provide on the stand
? what staffing requirements the stand will have.
Follow up questions:
? Have you ever attended a trade fair?
? How useful do you think trade fairs can be in promoting a company’s products and services?
? Might there be any problems in attending trade fairs?
? What other means are effective in promoting goods or services?
? Do you think the role of marketing will change in the future?
(2)Promotional video
The company you work for has decided to produce a promotional video about the company and its activities.
You have been asked to make suggestions about the video.
Discuss the situation together, and decide:
? which aspects of the company should be shown in the film
? which members of staff should appear in the film.
Follow-up questions:
? Have you seen examples of effective promotional videos?
? What are the advantages to a company of having a promotional video?
? What other forms of promotion are effective?
? Might there be some forms of promotion which would not be effective?
? Do you think technology is changing the ways companies promote themselves?
(3)Program for New Staff
The company you work for would like to introduce a full programme of training for new staff. You have been asked to help prepare the programme.
Discuss the situation together, and decide:
? what should be covered in the training programme
? how else new staff can be helped to settle into their jobs as quickly as possible
(4)Negotiating Deals
You are the regional salesperson of a newly-established computer company. You have been asked to negotiate deals for the sale of the new range of computers.
中华经济师考试网www.aIhUaU.com 官方网站:圣才学习网www.aIhUaU.comDiscuss the situation together, and decide:
? what are the selling points of your new range and how to display its advantages to "the potential customers
? what are the details of the products, e.g. special offer, price and delivery time.
(5)Customer Newsletter
Your company would like to introduce a newsletter to send to its customers regularly. You have been asked to co-ordinate the project.
Discuss the situation together, and decide:
? what kinds of articles and information should be included in the newsletter
? what the newsletter should look like and how often it should be produced
三、备考指南
1. 充分准备但不要过分准备
考前要熟悉考试风格,模式,题型和最新动态,同时要做大量的,有针对性的口语练习。但没有必要去背诵某些现有话题的答案:考官对考生背诵事先准备好的答案很反感,尤其当他/她听到同一种答案被很多考生重复使用时。在考官看来,提前背诵答案等同于作弊
2. 听说结合练习
人们常说“听说不分家”,也就是说,练口语要辅助有一定的听,要选择一些商务方面背景的材料(尤其是影视材料)进行练习,从中进行大量的模仿。
3. 通过交际练习口语
口语的基本目的在于交际。失去了交际,就失去了信息的传送,同时也失去了语言存在和发展的意义。既然如此,在口语训练中就应该在自己周围为自己创造能够交际的条件和环境。有条件在外事活动部门工作的考生,应该利用各种机会与外商进行交流,练习自己的口语;没有类似条件的考生,就必须通过努力去发现和寻找自己的伙伴,经常或者定期地进行口语。
4. 熟悉英语的常用句型
在英语口语中还应该熟悉英语的常用句型。英语表达绝不是汉语句子逐字的转换,而是把要表达的意思进行组合,利用英语的表达方式表达出来。有时符合语法规则的句子不一定就是地道的英语。要说出地道的英语,就必须熟悉句型。
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