爱华网在北美汽车工业陷入困境、日本制造厂商横弛天下的情况下,宝马作为奢侈品牌却成长迅速.本期节目,宝马北美区CEO谈及最新汽车市场，尤其是总体低迷的北美市场。
The race for the high-end consumer is on BMW is putting in a high gear on the green. CNBC auto reporter Phil LeBeau has this top assignment once again this morning. Ah, how do you even think about that, Dr. Phil, go for Dr. Phil.
John, anytime you can spend a morning a car hill, watch the sun rise like this, pretty good gay. I‘m here with Tom Purves, the president of BWM North America the man who is in charge of the BMW in North America. We are gonna talk about BMW championship a little bit in a recent network here. But first, I wanna ask you about auto sales, the August numbers are gonna be reported later today, and you have the first numbers from BMW, and you had a blockbuster month. Tell me about that.
Yes we did, we had over 23,000 BMW sold,this is about 18% better than last year which for us is great, we are delighted. And we had extremely good sales of our Mini brand as well, over 4000 vehicle so it‘s been a record August for us.
So you are looking at sales being up roughly 20% year over year, year today coming into August you‘re up roughly 8 %, you‘ve heard the same commentary out there that consumers are pulling back, people are not going out and buy new cars and trucks. You are not seeing that, why?
Well, first of all, I think anybody who has got great new products is doing well and in what is essentially a flat market. we are seeing some delinquencies with our financial service‘s company, ah, slightly upon last year. But I really do believe the packages we are offering the consumers the moment is remarkable. We are one of the, we are the only brand that has full maintenance included in the price of the car.
And I think we are the smart buyers at the moment.
You‘re up, Mercedes is up, Lexus is up, are the luxury brand ,are you isolated from what you are seeing in economy right now in term of people saying it is not the right time to buy a new model?
Classically, the luxury brand has some insulation and you see a turndown in a higher volume products before you do in the luxury market. so I, some extent, have been expecting to see a reduction in demand and I am delighted in the fact that we are not seeing it at BMW at least not as August 2007.
And you told me that back in March last year when you started to see the data about housing turning down you expected ultimately it is a slowdown,and yet we are only seeing that‘s with mass brands at this point.
Yes, classically, property fortells the story for the car business. On the other hand, what‘s we are saying what‘s property is, it is in sectors, in locations, is not totally all across the markets, we have some very very strong markets, while we are just seeing business continue.
I know John C has a question for you,Tom. john, go ahead.
I do, it‘s a long term question, Phil and it‘s the previous you think BMW, you think performance. you think you gonna go here to here with some power and with some speed. Long term you think carbon footprint, you think previous, you think hybrid, is BMW have to reposition itself with since writing it on the roof and it‘s not going to be all about performance down the room.
No, I don‘t believe so, I mean we‘ve taken this whole business sustainability very seriously for many many years now. No a car company has done margin improve fuel efficiency of its set, product range last ten years in BMW fact, we just won an accolade last week on that very subject. One of the reason we have such a good Auguest we had great new BMW 3 series with 2.8 litre, 3 and half litre engine and brand new engines. They not only produce more power but they are actually more fuel- efficient at the same time. So I believe that together with work we are going to introduce diesel into the United States next year. We had hybrid techonlogy coming along and here C we have four of our hydrogen part 7 series which are really the cars of the future. We are in pretty good shape so as long as we deliver to customer better fuel- efficiency as well as better performance and BMW is a clever buy.
If you heard what the Mickelson plan in this way.
No, You know the question was coming. I know the question was coming I‘m sure Phil will do the right thing and when I speak to commissioner later today. I‘m sure I am gonna hear some good news. sounds like you are gonna play.
I hope so.
The president of BWM North America Tom Purves, thanks very much for joining us today on Squawk Box. The BMW championship kicks off tees off I should say
Tursday, I already got some good news auto sales for Auguest and certainly you gonna enjoy that here.Guy?
