权益资本成本 《投资式管理》第三章 事半功倍——从成本到资本3



How to increase productivity of resources and not cost cutting alone?

如何增加资源的生产效率,而不是光削减成本?

I met a Hong Kong movie producer some years back and picked up a lesson on cost cutting and productivity. He told me that the strategy of finding ways and means to cut cost is a double-edged sword; it cuts both ways. Can you imagine who will want to work with you if you kept cutting corners? The colleagues will be so concerned with the thought of when the cutting would come to them. Would such thoughts be productive for the company as a whole? Our performance suffers. How would you feel when told that your salary would be cut by 35% each year or the company would find new replacements at half your cost? Or that you are no longer cost competitive when you are 40 years old; when you need stability and money most badly at this stage of your life?

几年前,我曾遇到一个香港的电影制片人,谈起减支增效方面的经验。他告诉我,设法削减成本的策略是一把双刃剑,正反效果都有可能会有。试想一下,如果您一直削减成本,谁还愿意与您一起共事?同事们会担心什么时候会削减到他们自己头上。难道这些想法整体上会让公司更有效率吗?这只会让公司业绩受损的。如果您被告知您的工资每年被减掉35%或准备招聘薪资比您低一半的新人,您会做何感想?或是您人到40岁不再具有竞争力时,而此时的您需要稳定和钞票时,又会怎样呢?

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 权益资本成本 《投资式管理》第三章 事半功倍——从成本到资本3
He paid his entire movie team based on performance. If the movie scored big time, they earn big time. He was totally transparent with his books. The entire team could see how much he put in. His formula was simply this: whatever he put in first, he got the first bite of the profit by recovering his money first. The rest is shared. He made many movies and made many people rich.

他按照业绩来支付电影摄制组员工的工资。如果影片是一流的,摄制组的收入也是可观的。薪资单是公开的,整个摄制组成员都知道他发了多少钱。他的方法很简单,无论如何,他先投入资金,那么在收回投资成本后,他能先拿掉第一块利润,余下的是大家的。他制作了许多部电影,让很多人都跟着富裕起来了。

He went on to open a restaurant serving porridge. Again, he come up with a very interesting model. It is the first 24-hour restaurant serving porridge in super big bowls. Why 24 hours? He reasoned that most restaurants do not operate the whole day but pay very high rental for the hours they do not open for business. He wanted to amortize his fixed rental cost by stretching the operating hours. He explained, “My fixed rental is $60,000 per month. If I run it for 8 hours a day, it is $250 per hour. Now that I run it for 24 hours a day, it is only $83 per hour. I need only to sell 2 bowls of porridge to recover my rent.”

他又开了家粥店。这次,他又想出了一个有趣的模式,这是一家24小时经营的店。他卖的粥份量很足,用一个超大的碗来装。为什么要24小时营业呢?他的理由是因为大部份店不是24小时营业,在他们打烊后,还一样得支付很高的小时租金。他想用延长营业时间来分摊固定的租金。他解释说:“我的每个月租金是6万美金。如果每天营业8小时的话,就是每小时250美元。既然我24小时营业,每小时的租金就只有83美元了。我只需卖两碗粥就可以支付我的小时租金了。”

The challenge for him was to come up with a concept that can pull in the crowd at different day parts. His crew went on to tell me that they have customers who take porridge for breakfast, lunch, dinner and late night supper. Breakfast and lunch are targeted at the people working within the vicinity. Families went there for their delicacy porridge. Since the owner was a movie producer, his clienteles were the movie stars, singers and celebrities for his late night supper segment.

对他的挑战是找出让人们在一天中不同的时间来光顾饭店的概念。他的店员们不断告诉他说顾客来买粥是作早餐、午餐、晚餐和夜宵的。早餐和午餐的目标客户是在附近工作的人。因为粥的味道好,很多家庭一家人都来他店里喝粥。由于店主是电影制片人,晚上来他这宵夜的客人都是些电影明星、歌手和名人。

The key learning point is that we have to be creative to think of ways to maximize the usage of our assets and resources within the same time frame. The movie producer thought of ways to lure in the customers at different times of the day. He devised a variable income system to get people to contribute without the usual heavy front-end costs. Think productivity first and devise creative ways to address costs challenges.

What are you doing to address your costs challenges to improve productivity?

这关键是我们必须创造性思考如何运用我们资产和资源,在相同的时间内,让价值最大化。电影制片人想办法吸引不同的客人在一天内不同时间来光顾他的店,而且他设计出可变的薪资体系来激励员工,不象以往要付出前端成本。首先思考生产效率,然后想出创造性的方法来处理成本挑战。

应对成本挑战,提高生产力,您会怎样做呢?

  

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